Trends · data through July 2026

Retail trends in West Virginia

Iceflower tracks 972 stores from 323 retail chains in West Virginia. Tractor Supply Co. grew fastest over the last year, ahead of Goodwill and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
323
Tracked stores
972
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tractor Supply Co. and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tractor Supply Co. logo Tractor Supply Co. ▲2 +16.5%
2 G Goodwill logo Goodwill ▲3 +16.5%
3 D Dollar General logo Dollar General - +11.7%
4 S Spirit Halloween logo Spirit Halloween ▲2 +10.8%
5 H HomeGoods logo HomeGoods ▲1 +10.0%
6 D Dollar Tree logo Dollar Tree - +8.0%
7 M Marshalls logo Marshalls - +8.0%
8 H Hobby Lobby logo Hobby Lobby ▲2 +7.2%
9 H Harbor Freight Tools logo Harbor Freight Tools - +4.3%
10 R Ross Dress for Less logo Ross Dress for Less ▲2 +4.2%
11 B Bealls logo Bealls ▲5 +3.1%
12 W Walmart logo Walmart - +1.2%
13 S Sherwin-Williams logo Sherwin-Williams ▲1 +1.1%
14 B Busy Beaver logo Busy Beaver ▲2 +0.2%
15 F Family Dollar logo Family Dollar - -0.1%

Store footprint

Store map

972 tracked store locations in West Virginia, colored by category.

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