Growth
Maurices against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Maurices's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 39 |
M
Maurices
|
-3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
223 tracked Maurices locations across 31 US states.
Tracked stores by state
- Indiana 32
- Ohio 29
- Utah 22
- Michigan 16
- New York 15
- Pennsylvania 13
- Iowa 10
- Idaho 10
- Wisconsin 9
- Washington 8
- Illinois 7
- Kentucky 7
- North Carolina 6
- Texas 6
- Colorado 4
- Florida 4
- Tennessee 4
- Oregon 3
- Alabama 2
- Arizona 2
- Kansas 2
- South Carolina 2
- West Virginia 2
- Arkansas 1
- California 1
- Georgia 1
- Missouri 1
- Nebraska 1
- New Mexico 1
- Virginia 1
- Wyoming 1
Customer overlap
Who shops at Maurices
Tracked chains Maurices customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends