Growth
Maurices against its category
The biggest tracked US women's classic chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Maurices's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Maurices
|
+5.6% |
| 2 |
L
LOFT
|
-0.2% |
| 3 |
C
Chico's
|
-0.9% |
| 4 |
T
Talbots
|
+8.5% |
| 5 |
L
Lane Bryant
|
-2.7% |
| 6 |
W
White House Black Market
|
-7.7% |
| 7 |
T
Tommy Bahama
|
-43.8% |
| 8 |
J
J.Jill
|
+10.4% |
| 9 |
A
Ann Taylor
|
+11.4% |
| 10 | C Country Store | - |
Share of tracked category spend, indexed
Store footprint
Store map
810 tracked Maurices locations across 44 US states.
Tracked stores by state
- Indiana 55
- Wisconsin 49
- Illinois 47
- Michigan 47
- Texas 45
- Ohio 41
- Minnesota 36
- Missouri 34
- New York 28
- Iowa 27
- Oregon 26
- Tennessee 24
- Washington 24
- Colorado 23
- Kansas 23
- Oklahoma 23
- Pennsylvania 23
- Utah 23
- California 19
- Kentucky 17
- North Carolina 17
- Arkansas 16
- Nebraska 13
- Arizona 12
- Idaho 12
- Alabama 10
- New Mexico 9
- Wyoming 9
- Georgia 8
- Montana 8
- Nevada 8
- Florida 7
- Virginia 7
- Louisiana 6
- North Dakota 6
- West Virginia 6
- South Dakota 5
- Maine 4
- New Hampshire 3
- South Carolina 3
- Vermont 3
- Mississippi 2
- Alaska 1
- Maryland 1
Customer overlap
Who shops at Maurices
Tracked chains Maurices customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends