Trends · data through September 2026

Party & Seasonal in the United States

Iceflower tracks 2,677 stores from 60 party & seasonal chains in the United States. Pyro City Fireworks grew fastest over the last year, ahead of The Party Store and Sky King Fireworks.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
60
Tracked stores
2,677
Consumer panel
130M+

Growth ranking

Fastest-growing tracked party & seasonal chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pyro City Fireworks and The Party Store sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Pyro City Fireworks - +1.3%
2 T The Party Store ▲1 -7.4%
3 S Sky King Fireworks ▼1 -37.1%
4 P Party City logo Party City - -95.1%
  • Spirit Halloween
  • Phantom Fireworks
  • TNT Fireworks
  • Zurchers
  • Shelton Fireworks
  • Party City
  • Mr W Fireworks
  • Other tracked chains

Store footprint

Store map

2,677 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Spirit Halloween (1,062)
  • Phantom Fireworks (178)
  • TNT Fireworks (224)
  • Zurchers (15)
  • Shelton Fireworks (11)
  • Party City (828)
  • Mr W Fireworks (33)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.