Growth
Hallmark against its category
The biggest tracked US gift shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hallmark's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
-7.9% |
| 2 |
B
BoxLunch
|
-11.6% |
| 3 | W WinStar World Casino and Resort | - |
| 4 |
A
Alvin's Island
|
-16.4% |
| 5 | V VIP Smoke Shop | -32.3% |
| 6 |
T
The Paper Store
|
-2.4% |
| 7 | V Vance Outdoors | -15.0% |
| 8 | D Disney Springs Marketplace | -12.2% |
| 9 |
P
POP Mart
|
- |
| 10 | B Bronner's CHRISTmas Wonderland | -11.9% |
Share of tracked category spend, indexed
Store footprint
Store map
482 tracked Hallmark locations across 38 US states.
Tracked stores by state
- Pennsylvania 55
- Ohio 51
- Texas 46
- New Jersey 28
- Michigan 26
- Florida 25
- North Carolina 24
- California 23
- Maryland 20
- Illinois 19
- Alabama 13
- Georgia 13
- Indiana 13
- Virginia 13
- Kentucky 11
- New York 11
- Arizona 10
- Missouri 9
- Tennessee 9
- Washington 9
- Colorado 7
- South Carolina 7
- Delaware 6
- Hawaii 3
- Iowa 3
- Nebraska 3
- Nevada 3
- Utah 3
- Wisconsin 3
- Idaho 2
- Kansas 2
- Maine 2
- Mississippi 2
- New Hampshire 2
- Oregon 2
- West Virginia 2
- Alaska 1
- Arkansas 1
Customer overlap
Who shops at Hallmark
Tracked chains Hallmark customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Giant Eagle Market District
100
Giant Eagle Market District
100
H
Heisler's Market
63
Heisler's Market
63
C
Crossfit 5 Flags
61
P
Pensacola NAS Commissary
54
Pensacola NAS Commissary
54
C
Castle Shannon Library
54
M
Mart
44
B
Bradfords Neighborhood Market
44
H
Holiday Park Elementary School
42
More trends