Growth
Hallmark against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hallmark's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
Share of tracked category spend, indexed
Store footprint
Store map
744 tracked Hallmark locations across 49 US states.
Tracked stores by state
- Pennsylvania 72
- Texas 63
- Ohio 55
- California 53
- Michigan 36
- New Jersey 33
- Illinois 31
- Florida 28
- North Carolina 27
- Indiana 23
- New York 23
- Maryland 22
- Kentucky 20
- Georgia 19
- Arizona 18
- Missouri 17
- Colorado 16
- Virginia 16
- Washington 16
- Oklahoma 15
- Alabama 14
- Tennessee 11
- South Carolina 10
- Kansas 9
- Minnesota 9
- Wisconsin 9
- Nevada 8
- Iowa 7
- Nebraska 7
- Mississippi 6
- Delaware 5
- Hawaii 4
- Louisiana 4
- New Mexico 4
- Utah 4
- West Virginia 4
- North Dakota 3
- New Hampshire 3
- Oregon 3
- Vermont 3
- Arkansas 2
- Connecticut 2
- Massachusetts 2
- Maine 2
- Wyoming 2
- Alaska 1
- Idaho 1
- Montana 1
- Rhode Island 1
Customer overlap
Who shops at Hallmark
Tracked chains Hallmark customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Giant Eagle Market District
99
Giant Eagle Market District
99
H
Heisler's Market
62
Heisler's Market
62
M
Mart
48
S
Stauffers of Kissel Hill
47
Stauffers of Kissel Hill
47
H
Holiday Park Elementary School
39
More trends