Chain · United States · data through September 2026

J JCPenney logo JCPenney

Iceflower tracks 679 JCPenney stores across 49 US states and 1 territory. It ranks #3 of 422 tracked US department stores by card spend. Its share of tracked category spend moved +0.4% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
679
States
49
Category
Department Stores
Category rank
#3

Growth

JCPenney against its category

The biggest tracked US department stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks JCPenney's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 K Kohl's logo Kohl's -1.8%
2 M Macy's logo Macy's -0.4%
3 J JCPenney logo JCPenney +0.4%
4 B Belk logo Belk +2.8%
5 B Bealls logo Bealls +6.2%
6 B Boscov's logo Boscov's +8.7%
7 B Bealls Florida logo Bealls Florida +2.2%
8 S Schofield Barracks Main Exchange -5.2%
9 R Renys logo Renys +19.2%
10 B Bergdorf Goodman logo Bergdorf Goodman +19.6%

Share of tracked category spend, indexed

100 99.1 2024 Q4 2026 Q3

Store footprint

Store map

679 tracked JCPenney locations across 49 US states and 1 territory.

Customer overlap

Who shops at JCPenney

Tracked chains JCPenney customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

H H-E-B logo H-E-B 100
S Sam's Club logo Sam's Club 81
M Macy's logo Macy's 62
W Walmart logo Walmart 60
K Kohl's logo Kohl's 59
D Dillard's logo Dillard's 53
F Fire Rock Navajo Casino 40
M Maurices logo Maurices 34

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