Growth
Rainbow Shops against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rainbow Shops's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 14 |
R
Rainbow Shops
|
+9.4% |
Share of tracked category spend, indexed
Store footprint
Store map
574 tracked Rainbow Shops locations across 29 US states, DC, and 1 territory.
Tracked stores by state
- Florida 80
- Georgia 58
- North Carolina 43
- Texas 37
- Maryland 35
- Illinois 32
- Ohio 29
- New Jersey 28
- Virginia 25
- New York 22
- Michigan 21
- Pennsylvania 21
- Alabama 20
- Indiana 18
- Tennessee 18
- South Carolina 13
- California 10
- Louisiana 9
- Missouri 9
- Wisconsin 8
- Kentucky 6
- Nevada 6
- Delaware 5
- Arizona 4
- District of Columbia 4
- Mississippi 4
- Arkansas 3
- Colorado 3
- Minnesota 1
- New Mexico 1
- U.S. Virgin Islands 1
Customer overlap
Who shops at Rainbow Shops
Tracked chains Rainbow Shops customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Olive Ole
54
More trends