Growth
Rainbow Shops against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rainbow Shops's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Old Navy
|
-2.0% |
| 2 |
R
Rainbow Shops
|
+2.3% |
| 3 |
U
Uniqlo
|
- |
| 4 |
L
Levi's
|
-3.2% |
| 5 |
G
Gap
|
+11.6% |
| 6 |
S
Shoe Dept.
|
-6.6% |
| 7 |
C
Cato Fashions
|
-0.2% |
| 8 |
C
Citi Trends
|
+1.1% |
| 9 |
K
K&G Fashion Superstore
|
+1.1% |
| 10 |
T
Tommy Hilfiger
|
-5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
844 tracked Rainbow Shops locations across 33 US states, DC, and 1 territory.
Tracked stores by state
- Florida 96
- New York 92
- Georgia 63
- Texas 49
- North Carolina 45
- New Jersey 41
- Pennsylvania 38
- Maryland 37
- Illinois 36
- Ohio 31
- Virginia 29
- Louisiana 26
- Michigan 25
- Alabama 24
- Tennessee 20
- California 19
- Indiana 19
- Massachusetts 18
- South Carolina 18
- Connecticut 16
- Missouri 15
- Mississippi 14
- Minnesota 9
- Wisconsin 9
- Arizona 8
- Delaware 7
- Nevada 7
- Arkansas 6
- Kentucky 6
- Rhode Island 6
- Colorado 5
- District of Columbia 4
- New Mexico 3
- U.S. Virgin Islands 2
- Kansas 1
Customer overlap
Who shops at Rainbow Shops
Tracked chains Rainbow Shops customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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