Trends · data through July 2026

Retail trends in New Mexico

Iceflower tracks 846 stores from 289 retail chains in New Mexico. Marshalls grew fastest over the last year, ahead of DICK'S Sporting Goods and Big R.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
289
Tracked stores
846
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Marshalls and DICK'S Sporting Goods sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Marshalls logo Marshalls ▲5 +20.0%
2 D DICK'S Sporting Goods logo DICK'S Sporting Goods ▲3 +17.7%
3 B Big R logo Big R ▲1 +17.2%
4 M Michaels logo Michaels ▲1 +16.3%
5 D Dollar General logo Dollar General ▲1 +16.0%
6 T True Value logo True Value ▲2 +15.9%
7 H Hollister Co. logo Hollister Co. ▲4 +13.2%
8 S Sportsman's Warehouse logo Sportsman's Warehouse ▲3 +12.5%
9 O Old Navy logo Old Navy ▲2 +12.0%
10 T The Home Depot logo The Home Depot ▲1 +9.9%
11 O Office Depot logo Office Depot ▲2 +9.1%
12 S Spencer's logo Spencer's ▲4 +6.2%
13 G Goodwill logo Goodwill ▲1 +4.8%
14 P Petsense by Tractor Supply logo Petsense by Tractor Supply - +4.4%
15 H Hot Topic logo Hot Topic ▲2 +4.1%

Store footprint

Store map

846 tracked store locations in New Mexico, colored by category.

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