Trends · data through July 2026

Jewelry Stores in the United States

Iceflower tracks 1,210 stores from 481 jewelry stores chains in the United States. David Yurman grew fastest over the last year, ahead of Jared and Shane Co..

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
481
Tracked stores
1,210
Consumer panel
130M+

Growth ranking

Fastest-growing tracked jewelry stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. David Yurman and Jared sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D David Yurman logo David Yurman - +15.6%
2 J Jared logo Jared - +10.1%
3 S Shane Co. logo Shane Co. - +5.7%
4 J James Avery Artisan Jewelry logo James Avery Artisan Jewelry - +3.5%
5 M Morgan Jewelers logo Morgan Jewelers - +3.4%
6 K Kay Jewelers logo Kay Jewelers - +2.2%
7 R REEDS Jewelers logo REEDS Jewelers - +0.6%
8 Z Zales logo Zales - +0.5%
9 P Pandora logo Pandora - +0.3%
10 S Silver Safari - -1.5%
11 T Tiffany & Co. logo Tiffany & Co. - -2.7%
12 P Piercing Pagoda logo Piercing Pagoda - -3.3%
13 K Kendra Scott logo Kendra Scott - -3.9%
14 B Body Jewelry Plus - -10.5%
15 S Silver Loft - -11.4%
  • Pandora
  • Kay Jewelers
  • Tiffany & Co.
  • Piercing Pagoda
  • Kendra Scott
  • James Avery Artisan Jewelry
  • Jared
  • Other tracked chains

Store footprint

Store map

1,210 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Pandora (231)
  • Kay Jewelers (57)
  • Tiffany & Co. (24)
  • Piercing Pagoda (103)
  • Kendra Scott (81)
  • James Avery Artisan Jewelry (73)
  • Jared (10)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Pandora logo Pandora 231
  • 2 P Piercing Pagoda logo Piercing Pagoda 103
  • 3 K Kendra Scott logo Kendra Scott 81
  • 4 J James Avery Artisan Jewelry logo James Avery Artisan Jewelry 73
  • 5 K Kay Jewelers logo Kay Jewelers 57
  • 6 L Lovisa logo Lovisa 43
  • 7 T Tiffany & Co. logo Tiffany & Co. 24
  • 8 F Fossil logo Fossil 22
  • 9 F Fast-Fix Jewelry and Watch Repairs logo Fast-Fix Jewelry and Watch Repairs 16
  • 10 Z Zales logo Zales 12
  • 11 J Jared logo Jared 10
  • 12 R REEDS Jewelers logo REEDS Jewelers 8
  • 13 D David Yurman logo David Yurman 7
  • 14 S Swarovski logo Swarovski 6
  • 15 M Morgan Jewelers logo Morgan Jewelers 5
  • 16 J Jensen Jewelers logo Jensen Jewelers 5
  • 17 R Rogers & Hollands Jewelers logo Rogers & Hollands Jewelers 4
  • 18 D Day's Jewelers 4
  • 19 S Silver Loft 4
  • 20 B Body Jewelry Plus 3
  • 21 S Silver Safari 3
  • 22 T Time Square 3
  • 23 S Shane Co. logo Shane Co. 3
  • 24 D Diamond Concepts 2
  • 25 J James Avery Jewelry logo James Avery Jewelry 2
  • 26 C Crescent Jewelers 2
  • 27 D Daniel's Jewelers logo Daniel's Jewelers 2
  • 28 C Cartier 2
  • 29 J Jewelry Box Stores 2
  • 30 M MJ Diamonds 2
  • 31 M Modern Mods 2
  • 32 F Facet Jewelry Music and Pawn 2
  • 33 M Midnight Sun 2
  • 34 S Shinola logo Shinola 2
  • 35 J Jewelry Repair Center 2
  • 36 I Intrigue Jewelers 2
  • 37 S Sam Moon logo Sam Moon 2
  • 38 C Catbird logo Catbird 2
  • 39 T The Castle Jewelry and Pawn 2
  • 40 D Diamonds Direct 2
  • 41 B Bailey's Fine Jewelry logo Bailey's Fine Jewelry 2
  • 42 L Long Jewelers 2
  • 43 P Pearl Factory logo Pearl Factory 2
  • 44 S Store 5a logo Store 5a 2
  • 45 A Alpine Jewelers 2
  • 46 J Joyeria Ana 1
  • 47 B Butlers Jewelry 1
  • 48 C Choi's Watch and Jewelry Repair 1
  • 49 R Riddle's Jewelry 1
  • 50 M MarBill Diamonds & Jewelry 1

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