Trends · data through July 2026

Leisure & Travel trends in the United States

Iceflower tracks 38,203 stores from 27,918 leisure & travel chains in the United States. Universal Studios grew fastest over the last year, ahead of Washington State Ferries and Fairfield by Marriott Inn & Suites.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
27,918
Tracked stores
38,203
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Universal Studios and Washington State Ferries sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Universal Studios logo Universal Studios ▲9 +16.6%
2 W Washington State Ferries logo Washington State Ferries ▲11 +15.4%
3 F Fairfield by Marriott Inn & Suites ▲19 +15.2%
4 A Aloft logo Aloft ▲8 +13.2%
5 D Disneyland Resort logo Disneyland Resort ▲4 +10.3%
6 R Round1 logo Round1 ▲2 +10.0%
7 W Westgate Resorts logo Westgate Resorts ▲7 +9.7%
8 U Urban Air Trampoline and Adventure Park logo Urban Air Trampoline and Adventure Park ▲1 +8.5%
9 C Cinemark logo Cinemark - +8.4%
10 C Country Inn & Suites logo Country Inn & Suites ▲4 +8.3%
11 T The Ritz-Carlton logo The Ritz-Carlton ▲2 +8.2%
12 H Hawaiian Airlines logo Hawaiian Airlines ▼1 +7.1%
13 G Great Wolf Lodge logo Great Wolf Lodge ▲3 +6.4%
14 N Navy Lodge Jacksonville ▲9 +5.3%
15 D Drury Hotels logo Drury Hotels ▲3 +4.4%

Store footprint

Store map

25,000 of 38,203 tracked store locations in the United States, colored by category.

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