Trends · data through September 2026

Leisure & Travel trends in the United States

Iceflower tracks 122,095 stores from 86,086 leisure & travel chains in the United States. Golden Nugget grew fastest over the last year, ahead of Emerald Queen Casino Hotel and Marcus Theatres.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
86,086
Tracked stores
122,095
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Golden Nugget and Emerald Queen Casino Hotel sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Golden Nugget logo Golden Nugget ▲8 +20.0%
2 E Emerald Queen Casino Hotel ▲8 +19.0%
3 M Marcus Theatres logo Marcus Theatres ▲8 +17.5%
4 K Kings Island logo Kings Island ▲6 +17.4%
5 R Royal Caribbean logo Royal Caribbean ▲8 +17.1%
6 A Alaska Airlines logo Alaska Airlines ▲12 +15.8%
7 C Candlewood Suites logo Candlewood Suites ▲15 +15.7%
8 D Denver International Airport logo Denver International Airport ▲17 +14.7%
9 K Kids Empire logo Kids Empire ▲10 +11.0%
10 A Ameristar Casino ▲1 +10.5%
11 A AC Hotel logo AC Hotel ▲3 +9.4%
12 A American Legion logo American Legion ▲3 +9.3%
13 A Aloft logo Aloft ▲7 +8.0%
14 F Frontier Airlines logo Frontier Airlines ▲8 +7.7%
15 M Megaplex Theatres logo Megaplex Theatres - +7.6%

Store footprint

Store map

25,000 of 122,095 tracked store locations in the United States, colored by category.

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