Trends · data through July 2026

Retail trends in Iowa

Iceflower tracks 1,465 stores from 487 retail chains in Iowa. Five Below grew fastest over the last year, ahead of Hobby Lobby and Stuff Etc.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
487
Tracked stores
1,465
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Hobby Lobby sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Five Below logo Five Below ▲3 +15.6%
2 H Hobby Lobby logo Hobby Lobby ▲1 +14.4%
3 S Stuff Etc ▲4 +13.3%
4 D Dollar Tree logo Dollar Tree ▲2 +13.2%
5 V Video Games Etc ▲2 +12.6%
6 M Many Hands Thrift Market ▲2 +12.3%
7 G Goodwill logo Goodwill ▲2 +11.4%
8 R Ross Dress for Less logo Ross Dress for Less ▲1 +11.3%
9 B Books-A-Million logo Books-A-Million ▲1 +11.2%
10 V Victoria's Secret logo Victoria's Secret ▲2 +9.7%
11 M Men's Wearhouse logo Men's Wearhouse ▲1 +8.4%
12 E EZPAWN logo EZPAWN ▲3 +8.0%
13 A Ace Hardware logo Ace Hardware ▲2 +7.5%
14 M Maurices logo Maurices - +7.3%
15 M Marshalls logo Marshalls ▲3 +6.9%

Store footprint

Store map

1,465 tracked store locations in Iowa, colored by category.

Top tracked chains by store count

More trends

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