Trends · data through September 2026

Retail trends in Iowa

Iceflower tracks 3,353 stores from 1,662 retail chains in Iowa. Red Wing grew fastest over the last year, ahead of Spirit Halloween and Victoria's Secret.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,662
Tracked stores
3,353
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Red Wing and Spirit Halloween sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Red Wing logo Red Wing ▲7 +19.6%
2 S Spirit Halloween logo Spirit Halloween ▲3 +18.3%
3 V Victoria's Secret logo Victoria's Secret ▲6 +18.1%
4 H Hobby Lobby logo Hobby Lobby ▲3 +17.9%
5 P P&K Midwest logo P&K Midwest ▲4 +15.6%
6 T Tobacco Hut ▲5 +15.5%
7 T The Salvation Army Family Store & Donation Center logo The Salvation Army Family Store & Donation Center ▲2 +13.1%
8 A Aéropostale logo Aéropostale ▲7 +11.8%
9 B Boot Barn logo Boot Barn ▲2 +9.6%
10 F Furniture Row ▲3 +9.2%
11 R Ross Dress for Less logo Ross Dress for Less - +8.7%
12 H Hot Topic logo Hot Topic ▲3 +7.6%
13 M Men's Wearhouse logo Men's Wearhouse ▲2 +7.6%
14 G Goodwill logo Goodwill ▲2 +7.2%
15 G Guitar Center logo Guitar Center ▲3 +7.1%

Store footprint

Store map

3,353 tracked store locations in Iowa, colored by category.

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