Growth
Kay Jewelers against its category
The biggest tracked US jewelry store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kay Jewelers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kay Jewelers
|
-1.0% |
| 2 |
J
Jared
|
-4.8% |
| 3 |
Z
Zales
|
-4.8% |
| 4 |
T
Tiffany & Co.
|
-10.6% |
| 5 |
C
Cartier
|
+19.2% |
| 6 |
J
James Avery Artisan Jewelry
|
+2.2% |
| 7 | D Diamonds Direct | -3.4% |
| 8 |
D
David Yurman
|
+12.8% |
| 9 |
S
Shane Co.
|
+7.4% |
| 10 |
H
Helzberg Diamonds
|
-5.5% |
Share of tracked category spend, indexed
Store footprint
Store map
928 tracked Kay Jewelers locations across 49 US states.
Tracked stores by state
- Florida 80
- Ohio 68
- Texas 64
- California 57
- Pennsylvania 54
- Georgia 46
- North Carolina 42
- Illinois 35
- New York 35
- Michigan 32
- Virginia 30
- Alabama 28
- Indiana 27
- Tennessee 27
- South Carolina 24
- Kentucky 21
- Maryland 20
- New Jersey 19
- Arizona 18
- Colorado 16
- Wisconsin 14
- Washington 13
- Connecticut 12
- Louisiana 11
- Mississippi 11
- West Virginia 11
- Iowa 10
- Oregon 10
- Missouri 9
- Arkansas 8
- Oklahoma 8
- Massachusetts 7
- Nevada 7
- Minnesota 6
- New Hampshire 6
- Utah 6
- Delaware 5
- Hawaii 5
- New Mexico 5
- Kansas 4
- Maine 4
- Idaho 3
- Rhode Island 3
- Alaska 2
- Montana 1
- North Dakota 1
- Nebraska 1
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at Kay Jewelers
Tracked chains Kay Jewelers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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