Trends · data through September 2026

Outdoor Apparel & Gear in the United States

Iceflower tracks 1,150 stores from 45 outdoor apparel & gear chains in the United States. Parts Unknown grew fastest over the last year, ahead of Half-Moon Outfitters and The North Face.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
45
Tracked stores
1,150
Consumer panel
130M+

Growth ranking

Fastest-growing tracked outdoor apparel & gear chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Parts Unknown and Half-Moon Outfitters sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Parts Unknown ▲3 +15.7%
2 H Half-Moon Outfitters ▲1 +14.4%
3 T The North Face logo The North Face - +13.0%
4 B Big Ray's logo Big Ray's ▲3 +11.9%
5 L L.L.Bean logo L.L.Bean ▲1 +10.6%
6 R Rip Curl logo Rip Curl ▼1 +10.6%
7 C Canada Goose - +10.5%
8 G Great Outdoor Provision Co. - +10.0%
9 T The Outpost - +9.5%
10 W Walkabout Outfitter ▲4 +9.3%
11 S Saint Bernard ▲2 +8.5%
12 S Surf Style logo Surf Style ▲2 +7.6%
13 P Pendleton logo Pendleton - +5.8%
14 C Columbia Sportswear logo Columbia Sportswear - +3.3%
15 T Title Nine logo Title Nine ▲4 +3.1%
  • Columbia Sportswear Company
  • The North Face
  • L.L.Bean
  • Surf Style
  • Eddie Bauer
  • Ron Jon Surf Shop
  • Columbia
  • Other tracked chains

Store footprint

Store map

1,150 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Columbia Sportswear Company (144)
  • The North Face (118)
  • L.L.Bean (58)
  • Surf Style (56)
  • Eddie Bauer (214)
  • Ron Jon Surf Shop (20)
  • Columbia (26)
  • Other tracked chains

Top tracked chains by store count

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