Growth ranking
Fastest-growing tracked toy store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Thinker Toys and Learning Express Toys sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
T
Thinker Toys
|
▲3 | +18.8% |
| 2 |
L
Learning Express Toys
|
- | +18.7% |
| 3 | T The Toy Chest | ▲3 | +17.9% |
| 4 | T The Elephant's Trunk | ▲3 | +9.4% |
| 5 | T Tons of Toys | ▲5 | +9.4% |
| 6 | G Gnome Games | ▲4 | +9.0% |
| 7 | D Discovery Outlet | ▲2 | +8.5% |
| 8 | O Out of the Box | ▲3 | +7.5% |
| 9 |
G
Galactic Toys & Games
|
▲1 | +6.7% |
| 10 | T The Toy Tree | - | +5.9% |
| 11 | T Toy Town | ▲2 | +3.7% |
| 12 |
G
Games Unlimited
|
▲2 | +3.2% |
| 13 | T The Game Chest | ▲1 | +2.8% |
| 14 | G Geppetto's | ▲3 | +2.6% |
| 15 | T The Toy Vault | - | +1.1% |
- LEGO
- Build-A-Bear Workshop
- Learning Express Toys
- American Girl
- Fao Schwarz
- Lakeshore Learning
- Bricks & Minifigs
- Other tracked chains
Store footprint
Store map
2,570 tracked store locations in the United States. The 7 largest tracked chains are highlighted.
- LEGO (89)
- Build-A-Bear Workshop (322)
- Learning Express Toys (84)
- American Girl (17)
- Fao Schwarz (3)
- Lakeshore Learning (52)
- Bricks & Minifigs (53)
- Other tracked chains
Top tracked chains by store count
-
1
B
Build-A-Bear Workshop 322
-
2
G
Go! Calendars, Toys & Games 96
-
3
L
LEGO 89
-
4
L
-
5
B
Bricks & Minifigs 53
-
6
L
Lakeshore Learning 52
-
7
T
Toys "R" Us 38
-
8
A
American Girl 17
-
9
S
Squishable 11
-
10
B
- 11 H Henry Bear's Park 9
- 12 T The Toy Box 8
- 13 F Five Little Monkeys 7
-
14
C
Camp 7
- 15 G Go! Calendars & Games 7
-
16
L
-
17
M
Mind Games 7
- 18 T The Toy Chest 6
- 19 R Ridemakerz 6
- 20 R Replay Toys 5
-
21
T
Teton Toys 5
- 22 T Toy World 4
- 23 T The Dragon's Hoard 4
- 24 W Wishes 4
-
25
T
- 26 T Timbuk Toys 4
- 27 O Out of the Box 4
- 28 T Tons of Toys 4
- 29 T Toy Temple 3
- 30 T The Elephant's Trunk 3
- 31 T The Toy Tree 3
-
32
G
Geppetto's Toys 3
- 33 D Dayton Brick Shop 3
- 34 G Gnome Games 3
- 35 T The Toy Vault 3
- 36 T Toy Town 3
- 37 G Go Bananas 3
-
38
G
-
39
A
Amazing Discoveries 3
- 40 G Geppetto's 3
- 41 D Discovery Outlet 3
- 42 T Toy Kingdom 3
- 43 C Collector's Connection 3
-
44
F
Fao Schwarz 3
- 45 A All About Games 3
- 46 O Optimus Toys 3
- 47 T The Game Chest 3
-
48
G
- 49 F Franklin's Toys 2
- 50 T The Toy Soldier 2
More trends