Trends · data through July 2026

Retail trends in Oklahoma

Iceflower tracks 1,174 stores from 254 retail chains in Oklahoma. Goodwill grew fastest over the last year, ahead of Vintage Stock and Tractor Supply Co..

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
254
Tracked stores
1,174
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Vintage Stock sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Goodwill logo Goodwill ▲1 +12.9%
2 V Vintage Stock logo Vintage Stock - +10.7%
3 T Tractor Supply Co. logo Tractor Supply Co. ▲1 +9.2%
4 G GameStop logo GameStop - +9.1%
5 F Five Below logo Five Below - +7.1%
6 D Dollar General logo Dollar General - +6.9%
7 B Barnes & Noble logo Barnes & Noble ▲2 +6.8%
8 H Harbor Freight Tools logo Harbor Freight Tools - +6.0%
9 M Michaels logo Michaels - +5.0%
10 H HomeGoods logo HomeGoods ▼1 +5.0%
11 H Hobby Lobby logo Hobby Lobby ▲1 +4.1%
12 B Boot Barn logo Boot Barn - +3.4%
13 P Pet Supplies Plus logo Pet Supplies Plus ▲1 +2.5%
14 C Choctaw Travel Plaza ▲1 +2.3%
15 D Dollar Tree logo Dollar Tree - +2.1%

Store footprint

Store map

1,174 tracked store locations in Oklahoma, colored by category.

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