Trends · data through September 2026

Women's Contemporary in the United States

Iceflower tracks 11,156 stores from 5,826 women's contemporary chains in the United States. Altar'd State grew fastest over the last year, ahead of Everything But Water and Palmetto Moon.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
5,826
Tracked stores
11,156
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's contemporary chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Altar'd State and Everything But Water sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Altar'd State logo Altar'd State - +18.8%
2 E Everything But Water logo Everything But Water - +17.5%
3 P Palmetto Moon logo Palmetto Moon ▲2 +16.7%
4 B Betsey's Boutique Shop ▲6 +16.1%
5 A American Threads ▲5 +15.6%
6 M Marine Layer logo Marine Layer ▲2 +14.9%
7 O Overland Sheepskin Co. logo Overland Sheepskin Co. ▲3 +14.0%
8 V Vince logo Vince ▲3 +13.9%
9 D Downeast ▲7 +13.7%
10 T The Dress Shop ▲7 +12.8%
11 U Uniquities ▲2 +12.8%
12 T The Willow Tree ▲2 +12.6%
13 B BBB Fashion ▲2 +11.7%
14 M Mercantile ▲4 +10.8%
15 T Theory - +10.3%
  • Express
  • Aritzia
  • Altar'd State
  • J.Crew
  • Torrid
  • Banana Republic
  • David's Bridal
  • Other tracked chains

Store footprint

Store map

11,156 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Express (524)
  • Aritzia (65)
  • Altar'd State (125)
  • J.Crew (422)
  • Torrid (594)
  • Banana Republic (254)
  • David's Bridal (197)
  • Other tracked chains

Top tracked chains by store count

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