Trends · data through September 2026

Health & Beauty trends in the United States

Iceflower tracks 373,921 stores from 237,994 health & beauty chains in the United States. Armstrong McCall grew fastest over the last year, ahead of Walmart Pharmacy and Beauty Master.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
237,994
Tracked stores
373,921
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Armstrong McCall and Walmart Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Armstrong McCall logo Armstrong McCall ▲22 +19.7%
2 W Walmart Pharmacy logo Walmart Pharmacy ▲6 +16.5%
3 B Beauty Master logo Beauty Master ▲16 +16.2%
4 M Memorial Hermann logo Memorial Hermann ▲12 +15.5%
5 I IU Health logo IU Health ▲14 +15.4%
6 S Stanton Optical ▲5 +15.0%
7 F Fast Pace Health ▲16 +14.5%
8 V Valley Health logo Valley Health ▲13 +13.3%
9 M MedStar Health logo MedStar Health ▲16 +13.2%
10 P Perfumania logo Perfumania ▲13 +13.0%
11 N Northwestern Medicine logo Northwestern Medicine ▲10 +13.0%
12 A Advocate Health Care logo Advocate Health Care ▲11 +12.2%
13 U UK HealthCare logo UK HealthCare ▲13 +12.1%
14 S Sharkey's Cuts for Kids ▲12 +12.0%
15 M MedVet logo MedVet ▲1 +9.2%

Store footprint

Store map

25,000 of 373,921 tracked store locations in the United States, colored by category.

Top tracked chains by store count

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