Growth
2nd & Charles against its category
The biggest tracked US bookstore chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks 2nd & Charles's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Barnes & Noble
|
+0.3% |
| 2 |
B
Books-A-Million
|
+4.8% |
| 3 |
H
Half Price Books
|
-5.0% |
| 4 |
D
Deseret Book
|
+15.1% |
| 5 |
2
2nd & Charles
|
+9.0% |
| 6 |
K
Kinokuniya
|
-12.3% |
| 7 |
M
Mardel Christian & Education
|
-12.1% |
| 8 |
M
McKay Used Books & CD's
|
-10.0% |
| 9 |
J
Joseph-Beth Booksellers
|
-1.8% |
| 10 |
P
Powell's Books
|
-2.0% |
Share of tracked category spend, indexed
Store footprint
Store map
52 tracked 2nd & Charles locations across 19 US states.
Customer overlap
Who shops at 2nd & Charles
Tracked chains 2nd & Charles customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp LeJeune
100
M
MCX
67
MCX
67
C
Camp Lejeune Commissary
57
D
Dorothy Lane Market
55
Dorothy Lane Market
55
W
Wallace Creek
46
M
McKay Used Books & CD's
39
McKay Used Books & CD's
39
F
Fort Eisenhower Commissary
38
More trends