Trends · data through July 2026

Retail trends in Massachusetts

Iceflower tracks 1,421 stores from 390 retail chains in Massachusetts. Value Village grew fastest over the last year, ahead of Five Below and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
390
Tracked stores
1,421
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Value Village and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Value Village logo Value Village ▲3 +18.0%
2 F Five Below logo Five Below ▲5 +17.6%
3 H Hobby Lobby logo Hobby Lobby ▲3 +14.6%
4 B Burlington logo Burlington ▲2 +13.6%
5 D Dollar Tree logo Dollar Tree ▲2 +11.1%
6 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet ▲1 +9.8%
7 S Sierra logo Sierra ▲1 +8.2%
8 N Newbury Comics logo Newbury Comics ▲2 +8.1%
9 M Mahoney's Garden Center ▲2 +7.9%
10 H HomeGoods logo HomeGoods ▲1 +7.4%
11 G Goodwill logo Goodwill - +7.0%
12 M Michaels logo Michaels - +6.2%
13 P Pet Supplies Plus logo Pet Supplies Plus ▲2 +5.7%
14 B Barnes & Noble logo Barnes & Noble ▲2 +5.7%
15 P Primark logo Primark ▲2 +4.9%

Store footprint

Store map

1,421 tracked store locations in Massachusetts, colored by category.

Top tracked chains by store count

More trends

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