Trends · data through September 2026

Western & Workwear in the United States

Iceflower tracks 1,428 stores from 33 western & workwear chains in the United States. Boot Factory Outlet grew fastest over the last year, ahead of Cavender's and Lee Wrangler Clearance Center.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
33
Tracked stores
1,428
Consumer panel
130M+

Growth ranking

Fastest-growing tracked western & workwear chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Boot Factory Outlet and Cavender's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Boot Factory Outlet - +4.5%
2 C Cavender's logo Cavender's - +4.4%
3 L Lee Wrangler Clearance Center - +4.4%
4 B Boot Barn logo Boot Barn - +3.9%
5 C Carhartt logo Carhartt - -1.1%
6 A Ariat Outlet logo Ariat Outlet - -1.6%
7 R Russell's Western Wear ▲2 -3.2%
8 B Blue Collar Workwear ▲2 -6.3%
9 D Duluth Trading Company logo Duluth Trading Company - -6.9%
10 L Lee | Wrangler logo Lee | Wrangler ▲2 -8.3%
11 R Red Wing logo Red Wing - -8.9%
12 B Boot Country - -10.7%
13 W Work Wear Safety Shoes ▲1 -11.0%
14 V Vanderbilt's ▲2 -12.8%
15 C Cowtown Boots ▲3 -17.5%
  • Boot Barn
  • Cavender's
  • Red Wing
  • Duluth Trading Company
  • Carhartt
  • Ariat Outlet
  • Boot Factory Outlet
  • Other tracked chains

Store footprint

Store map

1,428 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Boot Barn (504)
  • Cavender's (122)
  • Red Wing (452)
  • Duluth Trading Company (65)
  • Carhartt (58)
  • Ariat Outlet (28)
  • Boot Factory Outlet (8)
  • Other tracked chains

Top tracked chains by store count

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