Trends · data through July 2026

Retail trends in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 1,011 stores from 318 retail chains in Boston-Cambridge-Newton, MA-NH. Value Village grew fastest over the last year, ahead of Five Below and Barnes & Noble.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
318
Tracked stores
1,011
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Value Village and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Value Village logo Value Village ▲2 +18.1%
2 F Five Below logo Five Below ▲1 +15.7%
3 B Barnes & Noble logo Barnes & Noble ▲2 +13.1%
4 D Dollar General logo Dollar General - +12.6%
5 G Goodwill logo Goodwill ▲1 +10.5%
6 D Dollar Tree logo Dollar Tree ▲2 +10.1%
7 N Newbury Comics logo Newbury Comics ▲3 +9.9%
8 M Michaels logo Michaels ▲1 +8.0%
9 H Hobby Lobby logo Hobby Lobby ▲4 +7.9%
10 M Mahoney's Garden Center ▲2 +6.6%
11 H HomeGoods logo HomeGoods ▲1 +6.4%
12 P Primark logo Primark ▲3 +6.3%
13 N Nordstrom Rack logo Nordstrom Rack - +4.4%
14 S Staples logo Staples ▲2 +3.7%
15 M Marshalls logo Marshalls - +3.4%

Store footprint

Store map

1,011 tracked store locations in Boston-Cambridge-Newton, MA-NH, colored by category.

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