Trends · data through September 2026

Retail trends in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 3,711 stores from 1,934 retail chains in Boston-Cambridge-Newton, MA-NH. Altar'd State grew fastest over the last year, ahead of Sierra and Pure Hockey.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,934
Tracked stores
3,711
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Altar'd State and Sierra sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Altar'd State logo Altar'd State ▲7 +19.7%
2 S Sierra logo Sierra ▲9 +17.6%
3 P Pure Hockey logo Pure Hockey ▲9 +17.3%
4 H Hobby Lobby logo Hobby Lobby - +16.9%
5 A Aubuchon Hardware logo Aubuchon Hardware ▲2 +16.4%
6 V Vans logo Vans ▲1 +16.1%
7 G Goodwill logo Goodwill ▲5 +15.4%
8 W Windsor Fashions logo Windsor Fashions ▲13 +15.2%
9 H Harbor Freight Tools logo Harbor Freight Tools ▲1 +14.0%
10 D Dollar General logo Dollar General ▲7 +12.8%
11 P Pandora logo Pandora ▲9 +12.4%
12 B Bull Moose - +11.6%
13 H Hallmark logo Hallmark ▼1 +11.1%
14 H Homesense logo Homesense ▲1 +11.0%
15 D Dollar Tree logo Dollar Tree ▲1 +10.6%

Store footprint

Store map

3,711 tracked store locations in Boston-Cambridge-Newton, MA-NH, colored by category.

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