Trends · data through July 2026

Retail trends in Wisconsin

Iceflower tracks 2,197 stores from 837 retail chains in Wisconsin. Windsor Fashions grew fastest over the last year, ahead of Michaels and Cost Plus World Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
837
Tracked stores
2,197
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Windsor Fashions and Michaels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Windsor Fashions logo Windsor Fashions ▲8 +17.5%
2 M Michaels logo Michaels ▲8 +14.5%
3 C Cost Plus World Market logo Cost Plus World Market ▲5 +13.2%
4 E Express logo Express ▲3 +12.2%
5 Z Zumiez logo Zumiez ▲3 +12.0%
6 H Hobby Lobby logo Hobby Lobby ▲2 +11.9%
7 G Gap logo Gap ▲8 +11.8%
8 R Ross Dress for Less logo Ross Dress for Less - +11.4%
9 R Rainbow Shops logo Rainbow Shops ▲3 +10.5%
10 H HomeGoods logo HomeGoods ▲2 +10.4%
11 L lululemon logo lululemon ▲3 +9.0%
12 H Hallmark logo Hallmark ▲2 +8.5%
13 H Half Price Books logo Half Price Books ▲1 +8.3%
14 T Tractor Supply Co. logo Tractor Supply Co. ▲3 +8.2%
15 D Dollar Tree logo Dollar Tree ▲1 +7.5%

Store footprint

Store map

2,197 tracked store locations in Wisconsin, colored by category.

Top tracked chains by store count

More trends

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