Trends · data through September 2026

Retail trends in Wisconsin

Iceflower tracks 6,240 stores from 3,455 retail chains in Wisconsin. Sierra grew fastest over the last year, ahead of Stan's Fit For Your Feet and Gap.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,455
Tracked stores
6,240
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sierra and Stan's Fit For Your Feet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sierra logo Sierra ▲7 +19.7%
2 S Stan's Fit For Your Feet logo Stan's Fit For Your Feet ▲11 +18.5%
3 G Gap logo Gap ▲12 +18.1%
4 G Grand Appliance and TV ▲7 +16.8%
5 P Pet World Warehouse Outlet ▲7 +15.5%
6 G Guitar Center logo Guitar Center ▲7 +14.8%
7 V Victoria's Secret logo Victoria's Secret ▲4 +14.6%
8 S Shoe Sensation logo Shoe Sensation ▲5 +14.5%
9 C Cost Plus World Market logo Cost Plus World Market ▲3 +14.2%
10 B BoxLunch logo BoxLunch ▲7 +13.2%
11 M Macy's logo Macy's ▲3 +13.1%
12 K Kay Jewelers logo Kay Jewelers ▲4 +12.2%
13 D DTLR logo DTLR ▲6 +11.8%
14 M Michaels logo Michaels ▲3 +11.0%
15 H Half Price Books logo Half Price Books ▲4 +10.7%

Store footprint

Store map

6,240 tracked store locations in Wisconsin, colored by category.

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