Growth
European Wax Center against its category
The biggest tracked US personal services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks European Wax Center's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-3.6% |
| 2 |
W
Waxing the City
|
- |
| 3 |
B
Brazilian Wax by Andreia
|
+5.9% |
| 4 | S Sugaring NYC | +9.8% |
| 5 | B Brazilian Wax and Spa By Claudia | -8.1% |
| 6 | R Rio Body Wax | +7.1% |
| 7 |
H
Hello Sugar
|
- |
| 8 |
W
Waxxpot
|
-12.0% |
| 9 |
A
Anastasia Beverly Hills Brow Studio at Nordstrom
|
-5.4% |
| 10 | K Knockout Beauty Bar | +9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
455 tracked European Wax Center locations across 40 US states and DC.
Tracked stores by state
- Texas 47
- Florida 43
- California 39
- New Jersey 37
- Pennsylvania 33
- North Carolina 25
- Virginia 25
- Maryland 24
- Illinois 23
- Ohio 23
- Arizona 13
- Michigan 12
- Tennessee 11
- Georgia 8
- Kentucky 8
- South Carolina 8
- Colorado 7
- Alabama 6
- Louisiana 6
- Washington 6
- Wisconsin 6
- New York 5
- Utah 5
- Indiana 4
- Missouri 4
- Mississippi 4
- Idaho 3
- Arkansas 2
- District of Columbia 2
- Delaware 2
- Hawaii 2
- Nevada 2
- Oklahoma 2
- Connecticut 1
- Kansas 1
- Massachusetts 1
- Nebraska 1
- New Hampshire 1
- New Mexico 1
- Oregon 1
- West Virginia 1
Customer overlap
Who shops at European Wax Center
Tracked chains European Wax Center customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends