Trends · data through September 2026

Fitness Studios in the United States

Iceflower tracks 5,022 stores from 2,053 fitness studio chains in the United States. YogaSix grew fastest over the last year, ahead of ISI Elite Training and btone FITNESS.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,053
Tracked stores
5,022
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fitness studio chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. YogaSix and ISI Elite Training sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Y YogaSix logo YogaSix ▲3 +13.5%
2 I ISI Elite Training logo ISI Elite Training - +10.5%
3 B btone FITNESS ▲2 +9.1%
4 R Real Hot Yoga logo Real Hot Yoga - +7.6%
5 T The Yoga Studio ▲2 +6.2%
6 S StretchLab logo StretchLab ▲1 +3.9%
7 M Motivate ▲1 +3.5%
8 T The Hot Yoga Spot - +2.7%
9 B barre3 logo barre3 - -4.9%
10 C CorePower Yoga logo CorePower Yoga - -5.4%
11 T The Studio ▼1 -14.2%
12 F F45 Training logo F45 Training - -14.4%
13 S Studio Pilates International logo Studio Pilates International - -16.1%
14 O Orangetheory Fitness logo Orangetheory Fitness - -18.4%
15 Y Yoga Box logo Yoga Box - -24.0%
  • Orangetheory Fitness
  • Club Pilates
  • CorePower Yoga
  • Burn Boot Camp
  • HOTWORX
  • Body Alive
  • StretchLab
  • Other tracked chains

Store footprint

Store map

5,022 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Orangetheory Fitness (1,054)
  • Club Pilates (622)
  • CorePower Yoga (131)
  • Burn Boot Camp (134)
  • HOTWORX (264)
  • Body Alive (10)
  • StretchLab (94)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.