Growth
Perfumania against its category
The biggest tracked US fragrance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Perfumania's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Perfumania
|
+1.9% |
| 2 |
P
Perfumes 4U
|
-4.2% |
| 3 |
L
Le Labo Fragrances
|
+12.6% |
| 4 |
P
Perfume World
|
-11.5% |
| 5 |
J
Jo Malone London
|
-11.6% |
| 6 | P Perfume Gallery | -4.1% |
| 7 | P Perfume Palace | -22.7% |
| 8 | B Byredo | - |
| 9 | L Luxor Fragrances | -14.0% |
| 10 | T The Perfumery | - |
Share of tracked category spend, indexed
Store footprint
Store map
125 tracked Perfumania locations across 29 US states.
Tracked stores by state
- Florida 23
- Texas 19
- California 9
- New York 9
- Michigan 6
- Georgia 5
- Illinois 5
- New Jersey 5
- Ohio 5
- Arizona 3
- Massachusetts 3
- Maryland 3
- North Carolina 3
- Nevada 3
- Pennsylvania 3
- Washington 3
- Colorado 2
- Louisiana 2
- New Hampshire 2
- Oregon 2
- Tennessee 2
- Hawaii 1
- Indiana 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- Oklahoma 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Perfumania
Tracked chains Perfumania customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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