Growth
Palm Beach Tan against its category
The biggest tracked US tanning salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Palm Beach Tan's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
|
+3.2% |
| 2 |
S
|
-8.9% |
| 3 | S Superior Tan | +17.0% |
| 4 |
L
|
-12.9% |
| 5 |
G
|
- |
| 6 | A A Total Tan | -25.3% |
| 7 |
D
|
+5.6% |
| 8 |
B
|
-20.0% |
| 9 |
H
|
+5.6% |
| 10 |
T
|
+7.8% |
Share of tracked category spend, indexed
Store footprint
Store map
644 tracked Palm Beach Tan locations across 34 US states and DC.
Tracked stores by state
- Texas 115
- Ohio 65
- South Carolina 49
- Alabama 39
- Georgia 36
- North Carolina 35
- California 31
- Colorado 27
- Virginia 24
- Maryland 20
- Indiana 17
- Missouri 17
- Illinois 15
- Oregon 15
- Utah 13
- Minnesota 12
- Mississippi 12
- Oklahoma 12
- Arizona 9
- Florida 9
- Pennsylvania 9
- Arkansas 8
- Idaho 7
- Washington 7
- Kentucky 6
- Nevada 6
- Tennessee 6
- Connecticut 5
- Kansas 5
- Louisiana 3
- Nebraska 3
- Iowa 2
- Massachusetts 2
- North Dakota 2
- District of Columbia 1
Customer overlap
Who shops at Palm Beach Tan
Tracked chains Palm Beach Tan customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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