Trends · data through September 2026

Sexual Wellness in the United States

Iceflower tracks 498 stores from 28 sexual wellness in the United States. Castle Megastore grew fastest over the last year, ahead of Romantic Depot and Romantic Kingdom.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
28
Tracked stores
498
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sexual wellness

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Castle Megastore and Romantic Depot sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Castle Megastore logo Castle Megastore ▲1 +17.9%
2 R Romantic Depot ▲3 +17.5%
3 R Romantic Kingdom ▲3 +15.6%
4 C Condom Sense ▲2 +13.0%
5 C Cirilla's - +12.9%
6 A Adam & Eve logo Adam & Eve ▲1 +11.6%
7 G Good Vibrations ▲1 +10.3%
8 F Fascinations logo Fascinations ▲1 +9.7%
9 T The Love Store ▲1 +7.3%
10 L Lion's Den - +4.6%
11 F Fantasy Gifts ▲2 +4.3%
12 D Doctor John's logo Doctor John's ▲1 +3.5%
13 A Adam & Eve Stores - +1.5%
14 P Patricia's ▲1 +1.3%
15 S Starship Enterprises logo Starship Enterprises ▲1 -0.9%
  • Adam & Eve Stores
  • Lion's Den
  • Cirilla's
  • Fascinations
  • Castle Megastore
  • Adam & Eve
  • Romantic Kingdom
  • Other tracked chains

Store footprint

Store map

498 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Adam & Eve Stores (79)
  • Lion's Den (51)
  • Cirilla's (67)
  • Fascinations (17)
  • Castle Megastore (13)
  • Adam & Eve (18)
  • Romantic Kingdom (3)
  • Other tracked chains

Top tracked chains by store count

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