Growth
Armstrong McCall against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Armstrong McCall's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+2.0% |
| 2 |
S
Sally Beauty
|
-1.8% |
| 3 |
C
CosmoProf
|
-5.5% |
| 4 |
S
SalonCentric
|
+3.1% |
| 5 |
B
Beauty Master
|
+15.8% |
| 6 | S Super Beauty | -3.9% |
| 7 |
B
Beauty 4U
|
-5.3% |
| 8 |
B
Bluemercury
|
-4.7% |
| 9 |
A
Armstrong McCall
|
+19.2% |
| 10 | B Beauty Depot | -3.9% |
Share of tracked category spend, indexed
Store footprint
Store map
95 tracked Armstrong McCall locations across 9 US states.
Tracked stores by state
- Texas 69
- Louisiana 8
- Oklahoma 5
- Mississippi 4
- Arizona 3
- Florida 2
- New Mexico 2
- Alabama 1
- California 1
Customer overlap
Who shops at Armstrong McCall
Tracked chains Armstrong McCall customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Ogle School
7
E
EP Beauty Supply
5
C
Choctaw Casino Resort
2
Choctaw Casino Resort
2
More trends