Trends · data through September 2026

Health & Beauty trends in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 3,564 stores from 2,395 health & beauty chains in Boston-Cambridge-Newton, MA-NH. L'OCCITANE en Provence grew fastest over the last year, ahead of Perfumania and James Joseph Salon.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,395
Tracked stores
3,564
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. L'OCCITANE en Provence and Perfumania sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L L'OCCITANE en Provence logo L'OCCITANE en Provence ▲1 +20.0%
2 P Perfumania logo Perfumania ▲2 +19.8%
3 J James Joseph Salon ▲3 +18.3%
4 S Skin Laundry ▲2 +13.1%
5 V VCA Animal Hospital logo VCA Animal Hospital ▲4 +11.2%
6 C Crunch Fitness logo Crunch Fitness ▲1 +9.4%
7 L Lunette Optic ▲2 +6.9%
8 B btone FITNESS ▲1 +6.4%
9 V Visionworks logo Visionworks - +6.1%
10 C CosmoProf logo CosmoProf ▲1 +5.4%
11 C CorePower Yoga logo CorePower Yoga ▲1 +5.4%
12 D Dellaria Salons ▲2 +4.4%
13 A Atrius Health logo Atrius Health - +3.5%
14 M MyEyeDr. logo MyEyeDr. ▲1 +3.2%
15 M Massage Envy logo Massage Envy ▲3 +2.9%

Store footprint

Store map

3,564 tracked store locations in Boston-Cambridge-Newton, MA-NH, colored by category.

Top tracked chains by store count

More trends

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