Trends · data through September 2026

Health & Beauty trends in West Virginia

Iceflower tracks 1,860 stores from 1,503 health & beauty chains in West Virginia. Eyemart Express grew fastest over the last year, ahead of Valley Health and YMCA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,503
Tracked stores
1,860
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Eyemart Express and Valley Health sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Eyemart Express logo Eyemart Express ▲1 +17.5%
2 V Valley Health logo Valley Health - +16.4%
3 Y YMCA logo YMCA ▲5 +16.3%
4 C CVS Pharmacy logo CVS Pharmacy ▲1 +9.3%
5 G Great Clips logo Great Clips - +6.2%
6 M MyEyeDr. logo MyEyeDr. - +3.2%
7 T Top Nails ▲1 +1.7%
8 U Ulta Beauty logo Ulta Beauty - +1.7%
9 R Regal Nails logo Regal Nails ▲3 +1.2%
10 S Sally Beauty logo Sally Beauty - +0.3%
11 W Walgreens logo Walgreens ▼1 -0.7%
12 G GNC logo GNC - -3.8%
13 L Lion's Den ▲3 -3.8%
14 C CosmoProf logo CosmoProf - -4.2%
15 H Hair Cuttery logo Hair Cuttery - -5.1%

Store footprint

Store map

1,860 tracked store locations in West Virginia, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.