Growth
Sun Tan City against its category
The biggest tracked US tanning salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sun Tan City's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Palm Beach Tan
|
+3.2% |
| 2 |
S
Sun Tan City
|
-8.9% |
| 3 | S Superior Tan | +17.0% |
| 4 |
L
L.A. Tan
|
-12.9% |
| 5 |
G
Glo Tanning
|
- |
| 6 | A A Total Tan | -25.3% |
| 7 |
D
Desert Sun Tanning Salons
|
+5.6% |
| 8 |
B
Beach Bum Tanning & Airbrush Salon
|
-20.0% |
| 9 |
H
Hollywood Tans
|
+5.6% |
| 10 |
T
Tan Republic
|
+7.8% |
Share of tracked category spend, indexed
Store footprint
Store map
264 tracked Sun Tan City locations across 20 US states.
Tracked stores by state
- Kentucky 49
- Tennessee 46
- Indiana 32
- Iowa 24
- North Carolina 16
- Wisconsin 13
- Virginia 12
- Maine 11
- New Jersey 11
- Missouri 8
- Nebraska 8
- New Hampshire 7
- Pennsylvania 6
- Minnesota 5
- West Virginia 5
- Kansas 4
- Georgia 3
- Louisiana 2
- Idaho 1
- Texas 1
Customer overlap
Who shops at Sun Tan City
Tracked chains Sun Tan City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends