Growth
The Vitamin Shoppe against its category
The biggest tracked US vitamin stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Vitamin Shoppe's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
GNC
|
-2.5% |
| 2 |
T
The Vitamin Shoppe
|
+0.2% |
| 3 |
5
5 Star Nutrition
|
- |
| 4 | M Mi Tienda Latina | -7.5% |
| 5 |
C
Customedica Pharmacy
|
- |
| 6 |
B
Bucked Up
|
+8.0% |
| 7 | G Good Nutrition | -19.7% |
| 8 | N Next Level Sports Nutrition | -3.9% |
| 9 | S Supplement Superstores | +3.4% |
| 10 |
F
Fruitful Yield
|
+1.2% |
Share of tracked category spend, indexed
Store footprint
Store map
542 tracked The Vitamin Shoppe locations across 40 US states and DC.
Tracked stores by state
- Florida 69
- Texas 50
- California 43
- New Jersey 33
- Illinois 32
- North Carolina 27
- Virginia 27
- Georgia 24
- Pennsylvania 24
- Ohio 23
- Maryland 22
- New York 20
- Washington 18
- Michigan 17
- South Carolina 17
- Tennessee 11
- Arizona 10
- Indiana 9
- Alabama 6
- Colorado 6
- Hawaii 6
- Connecticut 5
- Kentucky 5
- Nevada 5
- Missouri 4
- Idaho 3
- Louisiana 3
- New Mexico 3
- Oregon 3
- Arkansas 2
- Delaware 2
- Maine 2
- Rhode Island 2
- Wisconsin 2
- District of Columbia 1
- Iowa 1
- Massachusetts 1
- Nebraska 1
- Oklahoma 1
- Utah 1
- Vermont 1
Customer overlap
Who shops at The Vitamin Shoppe
Tracked chains The Vitamin Shoppe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends