Growth
GNC against its category
The biggest tracked US vitamin stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks GNC's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
GNC
|
-2.5% |
| 2 |
T
The Vitamin Shoppe
|
+0.2% |
| 3 |
5
5 Star Nutrition
|
- |
| 4 | M Mi Tienda Latina | -7.5% |
| 5 |
C
Customedica Pharmacy
|
- |
| 6 |
B
Bucked Up
|
+8.0% |
| 7 | G Good Nutrition | -19.7% |
| 8 | N Next Level Sports Nutrition | -3.9% |
| 9 | S Supplement Superstores | +3.4% |
| 10 |
F
Fruitful Yield
|
+1.2% |
Share of tracked category spend, indexed
Store footprint
Store map
666 tracked GNC locations across 43 US states and DC.
Tracked stores by state
- Florida 63
- Ohio 55
- Pennsylvania 52
- Georgia 36
- Maryland 36
- Virginia 34
- Texas 33
- California 32
- North Carolina 32
- Utah 22
- Indiana 21
- Michigan 21
- Alabama 19
- Illinois 17
- New Jersey 16
- Arizona 14
- New York 14
- South Carolina 13
- Tennessee 12
- Kentucky 11
- Washington 10
- Wisconsin 10
- West Virginia 9
- Colorado 8
- Hawaii 8
- Iowa 8
- Idaho 8
- Delaware 7
- Alaska 5
- Louisiana 5
- New Mexico 5
- Kansas 4
- Mississippi 4
- Nevada 4
- Oregon 4
- Oklahoma 3
- Missouri 2
- Nebraska 2
- Wyoming 2
- Connecticut 1
- District of Columbia 1
- Maine 1
- North Dakota 1
- South Dakota 1
Customer overlap
Who shops at GNC
Tracked chains GNC customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Schofield Barracks
100
Schofield Barracks
100
M
McConnell AFB Commissary
81
McConnell AFB Commissary
81
S
Schofield Barracks Main Exchange
76
P
Polk Pitt Shop
74
M
MCX
37
MCX
37
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