Growth
GNC against its category
The biggest tracked US vitamins & supplements by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks GNC's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
GNC
|
-3.7% |
| 2 |
T
The Vitamin Shoppe
|
+4.0% |
| 3 | O One Stop Nutrition | +7.2% |
| 4 |
F
Fruitful Yield
|
+4.2% |
| 5 | N Nutrition World | +2.1% |
| 6 |
N
Nutrishop
|
+0.4% |
| 7 |
B
Bucked Up
|
-0.1% |
| 8 | S Supplement Superstores | -4.5% |
| 9 | K Killeen Nutritional Center | +18.7% |
| 10 | T The Herb Shop | +9.6% |
Share of tracked category spend, indexed
Store footprint
Store map
1,616 tracked GNC locations across 49 US states, DC, and 1 territory.
Tracked stores by state
- California 153
- Texas 122
- Florida 117
- Georgia 74
- Pennsylvania 69
- Ohio 65
- New Jersey 63
- North Carolina 60
- New York 58
- Illinois 53
- Michigan 47
- Virginia 46
- Maryland 42
- Washington 40
- Tennessee 39
- Indiana 36
- South Carolina 34
- Massachusetts 32
- Alabama 30
- Minnesota 29
- Colorado 28
- Louisiana 27
- Wisconsin 27
- Arizona 25
- Utah 25
- Mississippi 23
- Missouri 21
- Connecticut 19
- Kentucky 19
- Oregon 19
- Oklahoma 18
- Iowa 14
- Kansas 14
- West Virginia 14
- Hawaii 12
- New Hampshire 12
- New Mexico 12
- Alaska 10
- Arkansas 10
- Idaho 8
- Delaware 7
- Nevada 7
- Wyoming 6
- Maine 5
- North Dakota 5
- Rhode Island 5
- Montana 4
- Nebraska 4
- South Dakota 4
- Puerto Rico 2
- District of Columbia 1
Customer overlap
Who shops at GNC
Tracked chains GNC customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Schofield Barracks Main Exchange
80
S
Schofield Barracks Commissary
75
S
Schofield Barracks
66
M
MCX
58
MCX
58
D
DeCA Fort Wainwright Commissary
51
F
Fort Novosel Commissary
47
More trends