Trends · data through July 2026

Health & Beauty trends in Iowa

Iceflower tracks 695 stores from 411 health & beauty chains in Iowa. Cost Cutters grew fastest over the last year, ahead of Planet Fitness and Sport Clips Haircuts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
411
Tracked stores
695
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cost Cutters and Planet Fitness sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cost Cutters ▲1 +11.2%
2 P Planet Fitness logo Planet Fitness ▲1 +10.2%
3 S Sport Clips Haircuts logo Sport Clips Haircuts - +2.4%
4 U Ulta Beauty logo Ulta Beauty - +0.8%
5 S Supercuts logo Supercuts ▲1 +0.8%
6 C CVS Pharmacy logo CVS Pharmacy - +0.3%
7 S Sally Beauty logo Sally Beauty - -0.9%
8 G Great Clips logo Great Clips - -1.8%
9 M Medicap Pharmacy logo Medicap Pharmacy - -2.3%
10 N NuCara logo NuCara - -2.5%
11 B Bath & Body Works logo Bath & Body Works - -2.8%
12 H Hartig Drug - -2.9%
13 W Walgreens logo Walgreens - -6.4%
14 S Sun Tan City logo Sun Tan City - -6.5%
15 B Buff City Soap logo Buff City Soap ▼1 -7.0%

Store footprint

Store map

695 tracked store locations in Iowa, colored by category.

Top tracked chains by store count

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