Trends · data through September 2026

Health & Beauty trends in Iowa

Iceflower tracks 2,885 stores from 2,251 health & beauty chains in Iowa. Chapter Aesthetic Studio grew fastest over the last year, ahead of Great Clips and Wolfe Eye Clinic.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,251
Tracked stores
2,885
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chapter Aesthetic Studio and Great Clips sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Chapter Aesthetic Studio ▲3 +19.5%
2 G Great Clips logo Great Clips - +17.3%
3 W Wolfe Eye Clinic logo Wolfe Eye Clinic ▲1 +15.7%
4 V Vision 4 Less ▲2 +14.8%
5 U Ulta Beauty logo Ulta Beauty - +13.1%
6 H Hy-Vee Drugstore logo Hy-Vee Drugstore - +10.9%
7 L LensCrafters logo LensCrafters ▲2 +9.4%
8 S SalonCentric logo SalonCentric - +6.8%
9 A America's Best Contacts & Eyeglasses logo America's Best Contacts & Eyeglasses ▲1 +5.0%
10 C CVS Pharmacy logo CVS Pharmacy - +4.9%
11 S Supercuts logo Supercuts ▲1 +3.4%
12 A Advanced Eyecare - +2.3%
13 O Orangetheory Fitness logo Orangetheory Fitness ▲2 +1.7%
14 C Cost Cutters - +1.2%
15 G Genesis Health Clubs logo Genesis Health Clubs - -1.4%

Store footprint

Store map

2,885 tracked store locations in Iowa, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.