Trends · data through July 2026

Health & Beauty trends in Oklahoma

Iceflower tracks 325 stores from 125 health & beauty chains in Oklahoma. Sally Beauty grew fastest over the last year, ahead of Bath & Body Works and GNC.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
125
Tracked stores
325
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sally Beauty and Bath & Body Works sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sally Beauty logo Sally Beauty - +2.8%
2 B Bath & Body Works logo Bath & Body Works - -6.0%
3 G GNC logo GNC - -6.0%
4 U Ulta Beauty logo Ulta Beauty - -10.8%
5 G Great Clips logo Great Clips - -10.8%
6 C CVS Pharmacy logo CVS Pharmacy - -12.0%
7 S Sport Clips Haircuts logo Sport Clips Haircuts - -14.5%
8 W Walgreens logo Walgreens - -15.6%
9 S Supercuts logo Supercuts - -23.8%
  • Pharmacy
  • Beauty Store
  • Nail Salon
  • Hair Salon
  • Healthcare Location
  • Hospital
  • Gym
  • Other categories

Store footprint

Store map

325 tracked store locations in Oklahoma, colored by category.

  • Pharmacy (147)
  • Beauty Store (51)
  • Nail Salon (23)
  • Hair Salon (20)
  • Healthcare Location (12)
  • Hospital (12)
  • Gym (12)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.