Growth
Planet Fitness against its category
The biggest tracked US gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Planet Fitness's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Y
YMCA
|
-7.2% |
| 2 |
C
Crunch Fitness
|
- |
| 3 |
P
Planet Fitness
|
-31.8% |
| 4 |
E
Equinox
|
-2.9% |
| 5 |
L
Life Time
|
- |
| 6 |
E
EōS Fitness
|
- |
| 7 |
G
Gold's Gym
|
-19.6% |
| 8 |
A
Anytime Fitness
|
+0.3% |
| 9 |
U
UFC GYM
|
-4.2% |
| 10 |
O
Onelife Fitness
|
-53.5% |
Share of tracked category spend, indexed
Store footprint
Store map
2,202 tracked Planet Fitness locations across 50 US states, DC, and 1 territory.
Tracked stores by state
- California 181
- Texas 150
- Florida 130
- Pennsylvania 129
- New York 122
- Ohio 108
- Michigan 98
- North Carolina 81
- Georgia 78
- Illinois 78
- New Jersey 71
- Indiana 65
- Arizona 56
- Massachusetts 56
- Washington 48
- Tennessee 47
- Maryland 44
- Wisconsin 43
- Virginia 42
- Kentucky 41
- South Carolina 41
- Connecticut 40
- Louisiana 36
- Alabama 34
- Colorado 32
- Minnesota 30
- Missouri 29
- Oregon 28
- New Mexico 19
- Nevada 19
- Mississippi 18
- Oklahoma 17
- Utah 17
- Arkansas 16
- Iowa 16
- Maine 16
- New Hampshire 16
- Kansas 15
- Rhode Island 15
- Delaware 13
- West Virginia 11
- Idaho 9
- Nebraska 8
- Alaska 7
- Vermont 7
- Hawaii 5
- Montana 5
- North Dakota 4
- Wyoming 4
- District of Columbia 3
- Puerto Rico 2
- South Dakota 2
Customer overlap
Who shops at Planet Fitness
Tracked chains Planet Fitness customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Northeastern REMC
55
Northeastern REMC
55
D
DTE Energy
49
DTE Energy
49
More trends