Growth
Planet Fitness against its category
The biggest tracked US gyms chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Planet Fitness's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Y
YMCA
|
-19.9% |
| 2 |
O
Orangetheory Fitness
|
-16.7% |
| 3 |
C
Crunch Fitness
|
- |
| 4 |
P
Planet Fitness
|
-22.8% |
| 5 |
C
Crossfit
|
-12.3% |
| 6 | Q Quantico Gym | - |
| 7 |
E
Equinox
|
- |
| 8 |
H
Hyvee Hall
|
-17.1% |
| 9 |
O
Onelife Fitness
|
+7.0% |
| 10 | P Planet Hollywood | -6.6% |
Share of tracked category spend, indexed
Store footprint
Store map
786 tracked Planet Fitness locations across 43 US states and DC.
Tracked stores by state
- Ohio 89
- Michigan 81
- Pennsylvania 54
- Florida 46
- California 44
- Indiana 43
- North Carolina 42
- Georgia 33
- Kentucky 32
- New Jersey 31
- Virginia 25
- Illinois 24
- Texas 24
- Maryland 22
- New York 20
- Tennessee 20
- South Carolina 18
- Alabama 15
- Wisconsin 15
- Utah 13
- Colorado 9
- Delaware 9
- Iowa 9
- Idaho 9
- Maine 7
- Washington 7
- Arizona 6
- Mississippi 6
- West Virginia 6
- District of Columbia 3
- Louisiana 3
- Missouri 3
- Oregon 3
- Connecticut 2
- Hawaii 2
- Kansas 2
- Wyoming 2
- Alaska 1
- Arkansas 1
- Massachusetts 1
- New Mexico 1
- Nevada 1
- Oklahoma 1
- Vermont 1
Customer overlap
Who shops at Planet Fitness
Tracked chains Planet Fitness customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Polk Pitt Shop
100
N
Northeastern REMC
40
Northeastern REMC
40
D
DTE Energy
31
DTE Energy
31
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