Growth
Orangetheory Fitness against its category
The biggest tracked US fitness studio chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Orangetheory Fitness's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Orangetheory Fitness
|
-18.4% |
| 2 |
C
Club Pilates
|
- |
| 3 |
C
CorePower Yoga
|
-5.4% |
| 4 |
B
Burn Boot Camp
|
- |
| 5 |
H
HOTWORX
|
- |
| 6 |
B
Body Alive
|
- |
| 7 |
S
StretchLab
|
+3.9% |
| 8 |
Y
YogaSix
|
+13.5% |
| 9 |
F
F45 Training
|
-14.4% |
| 10 |
B
BODYBAR Pilates
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
1,054 tracked Orangetheory Fitness locations across 47 US states and DC.
Tracked stores by state
- California 110
- Texas 104
- Florida 102
- Illinois 65
- Georgia 51
- Virginia 48
- New York 40
- Ohio 39
- Arizona 36
- North Carolina 33
- Colorado 31
- Washington 31
- New Jersey 27
- Pennsylvania 27
- Michigan 24
- Tennessee 24
- Massachusetts 21
- Oregon 20
- South Carolina 18
- Indiana 17
- Connecticut 16
- Minnesota 16
- Maryland 14
- District of Columbia 13
- Utah 12
- Kentucky 11
- Alabama 10
- Wisconsin 10
- Nevada 9
- Missouri 8
- Oklahoma 8
- Delaware 7
- Louisiana 7
- Arkansas 6
- Hawaii 5
- Nebraska 5
- Iowa 4
- Kansas 4
- Idaho 3
- Maine 3
- Mississippi 3
- Montana 3
- Rhode Island 2
- Vermont 2
- West Virginia 2
- Alaska 1
- New Hampshire 1
- South Dakota 1
Customer overlap
Who shops at Orangetheory Fitness
Tracked chains Orangetheory Fitness customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Orange County
86
Orange County
86
More trends