Growth
Orangetheory Fitness against its category
The biggest tracked US gyms chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Orangetheory Fitness's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Y
YMCA
|
-19.9% |
| 2 |
O
Orangetheory Fitness
|
-16.7% |
| 3 |
C
Crunch Fitness
|
- |
| 4 |
P
Planet Fitness
|
-22.8% |
| 5 |
C
Crossfit
|
-12.3% |
| 6 | Q Quantico Gym | - |
| 7 |
E
Equinox
|
- |
| 8 |
H
Hyvee Hall
|
-17.1% |
| 9 |
O
Onelife Fitness
|
+7.0% |
| 10 | P Planet Hollywood | -6.6% |
Share of tracked category spend, indexed
Store footprint
Store map
185 tracked Orangetheory Fitness locations across 29 US states.
Tracked stores by state
- Ohio 30
- Virginia 27
- Pennsylvania 19
- Indiana 11
- Florida 9
- Illinois 9
- Kentucky 9
- Maryland 9
- Michigan 7
- Utah 7
- North Carolina 6
- South Carolina 5
- California 4
- Delaware 4
- Alabama 3
- New Jersey 3
- New York 3
- Tennessee 3
- Wisconsin 3
- Arizona 2
- Colorado 2
- Georgia 2
- Idaho 2
- Hawaii 1
- Iowa 1
- Missouri 1
- Oregon 1
- Texas 1
- West Virginia 1
Customer overlap
Who shops at Orangetheory Fitness
Tracked chains Orangetheory Fitness customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pearl Harbor Commissary
100
Pearl Harbor Commissary
100
D
Dick's Market
98
M
McGuckin Hardware
83
McGuckin Hardware
83
J
JUNK KING
55
H
Hazel's Beverage World
43
S
Schofield Barracks Commissary
42
F
Flatirons Subaru
39
G
Grandview For Good
39
H
Hickam AFB Commissary
39
Hickam AFB Commissary
39
More trends