Growth
SmartStyle against its category
The biggest tracked US hair salons chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks SmartStyle's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Great Clips
|
-6.6% |
| 2 |
S
SmartStyle
|
- |
| 3 |
S
Sport Clips Haircuts
|
-7.0% |
| 4 |
H
Hair Cuttery
|
-3.7% |
| 5 |
S
Supercuts
|
-4.4% |
| 6 | F Fantastic Sams | -5.4% |
| 7 | C Cost Cutters | -9.9% |
| 8 | S Sharkey's Cuts for Kids | +10.4% |
| 9 |
C
Cookie Cutters Haircuts for Kids
|
-3.7% |
| 10 | N Nadine's Hair Braiding | - |
Share of tracked category spend, indexed
Store footprint
Store map
132 tracked SmartStyle locations across 35 US states.
Tracked stores by state
- Pennsylvania 15
- Utah 12
- Texas 10
- Florida 9
- Idaho 9
- New York 7
- Ohio 6
- Tennessee 6
- Indiana 5
- Maine 5
- Alabama 4
- Illinois 4
- Virginia 4
- Arkansas 3
- Georgia 3
- Mississippi 3
- Oklahoma 3
- Michigan 2
- Missouri 2
- New Mexico 2
- South Carolina 2
- Washington 2
- West Virginia 2
- Arizona 1
- Colorado 1
- Delaware 1
- Iowa 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Minnesota 1
- North Carolina 1
- Nebraska 1
- Nevada 1
- Wyoming 1
Customer overlap
Who shops at SmartStyle
Tracked chains SmartStyle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Ft Leonard Wood Equal Opportunity Office
100
G
Garner Law Office
99
W
Walk-In Clinic in Meijer
69
S
Salina Nail
62
L
Lake Asbury Food Mart
57
I
Ironton Food Fair
55
P
Pat's Nursery Inc
53
A
Azeus Smoke and Vape Cigars
52
J
Jacksonville BMX
51
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