Growth
SmartStyle against its category
The biggest tracked US hair salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks SmartStyle's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Great Clips
|
+3.8% |
| 2 |
S
Sport Clips Haircuts
|
+1.5% |
| 3 |
S
Supercuts
|
-2.3% |
| 4 |
H
Hair Cuttery
|
+3.4% |
| 5 | F Fantastic Sams | -7.5% |
| 6 |
S
SmartStyle
|
-30.2% |
| 7 | C Cost Cutters | -3.1% |
| 8 | S Sharkey's Cuts for Kids | +14.2% |
| 9 |
C
Cookie Cutters Haircuts for Kids
|
-5.6% |
| 10 | H Holiday Hair | -5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
710 tracked SmartStyle locations across 48 US states.
Tracked stores by state
- Texas 83
- Florida 79
- Pennsylvania 59
- New York 32
- Tennessee 32
- Ohio 27
- Oklahoma 24
- Michigan 23
- Indiana 22
- North Carolina 22
- Arizona 21
- Arkansas 19
- South Carolina 18
- Maine 16
- Utah 16
- Colorado 15
- Illinois 15
- New Mexico 15
- Virginia 15
- Georgia 14
- Iowa 14
- Alabama 13
- Idaho 13
- Missouri 10
- Mississippi 10
- New Hampshire 10
- Washington 9
- West Virginia 8
- Louisiana 7
- Nevada 7
- Wyoming 6
- Maryland 4
- Montana 4
- Wisconsin 4
- Kansas 3
- Minnesota 3
- Vermont 3
- California 2
- Kentucky 2
- Oregon 2
- South Dakota 2
- Alaska 1
- Connecticut 1
- Delaware 1
- Massachusetts 1
- North Dakota 1
- Nebraska 1
- New Jersey 1
Customer overlap
Who shops at SmartStyle
Tracked chains SmartStyle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Little Creek Commissary
63
D
Davis Food & Drug
48
S
Somerset
45
G
Go Moore Store
41
S
Speedy Meedy's
40
G
Grand Mart
35
H
Halona Plaza
34
C
Central Maine Power
32
Central Maine Power
32
F
Fort Leonard Wood Commissary
31
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