Trends · data through September 2026

Health & Beauty trends in Wisconsin

Iceflower tracks 5,615 stores from 4,175 health & beauty chains in Wisconsin. Planned Parenthood grew fastest over the last year, ahead of Forefront Dermatology and Aurora Health Care.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
4,175
Tracked stores
5,615
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Planned Parenthood and Forefront Dermatology sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Planned Parenthood logo Planned Parenthood ▲7 +18.3%
2 F Forefront Dermatology logo Forefront Dermatology ▲1 +13.0%
3 A Aurora Health Care logo Aurora Health Care ▲3 +12.7%
4 A Aurora Pharmacy logo Aurora Pharmacy - +9.6%
5 L LensCrafters logo LensCrafters ▲1 +9.0%
6 F Froedtert Pharmacy logo Froedtert Pharmacy ▲3 +8.9%
7 A ADVENT ▲1 +8.7%
8 M Midwest Dental logo Midwest Dental ▲2 +8.3%
9 T The Vitamin Shoppe logo The Vitamin Shoppe ▲3 +6.5%
10 S Star Nails logo Star Nails ▲3 +6.2%
11 L Lady Jane's Haircuts for Men ▲3 +5.8%
12 U Utopia Nails & Spa ▲1 +4.8%
13 E European Wax Center logo European Wax Center ▲2 +4.3%
14 P Pearle Vision logo Pearle Vision ▲3 +3.4%
15 S Stanton Optical - +2.9%

Store footprint

Store map

5,615 tracked store locations in Wisconsin, colored by category.

Top tracked chains by store count

More trends

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