Growth
Buff City Soap against its category
The biggest tracked US personal care chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Buff City Soap's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buff City Soap
|
-5.5% |
| 2 |
L
Lush
|
+14.2% |
| 3 | M Magnolia Soap and Bath Co | - |
| 4 |
N
Naples Soap Company
|
+13.0% |
| 5 |
S
smallflower.com
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
230 tracked Buff City Soap locations across 32 US states.
Tracked stores by state
- Tennessee 36
- Texas 26
- Florida 19
- Alabama 14
- Georgia 14
- Kentucky 13
- North Carolina 12
- Iowa 9
- New York 9
- Missouri 8
- Mississippi 7
- Ohio 7
- Arkansas 6
- Indiana 6
- Michigan 6
- Virginia 6
- Louisiana 5
- Colorado 3
- Minnesota 3
- Pennsylvania 3
- South Carolina 3
- Delaware 2
- Montana 2
- Oklahoma 2
- West Virginia 2
- Illinois 1
- North Dakota 1
- Nebraska 1
- New Hampshire 1
- New Jersey 1
- South Dakota 1
- Wisconsin 1
Customer overlap
Who shops at Buff City Soap
Tracked chains Buff City Soap customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends