Growth
Supercuts against its category
The biggest tracked US hair salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Supercuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Great Clips
|
+3.8% |
| 2 |
S
Sport Clips Haircuts
|
+1.5% |
| 3 |
S
Supercuts
|
-2.3% |
| 4 |
H
Hair Cuttery
|
+3.4% |
| 5 | F Fantastic Sams | -7.5% |
| 6 |
S
SmartStyle
|
-30.2% |
| 7 | C Cost Cutters | -3.1% |
| 8 | S Sharkey's Cuts for Kids | +14.2% |
| 9 |
C
Cookie Cutters Haircuts for Kids
|
-5.6% |
| 10 | H Holiday Hair | -5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
1,364 tracked Supercuts locations across 46 US states, DC, and 1 territory.
Tracked stores by state
- California 210
- Texas 109
- Florida 96
- New York 87
- Massachusetts 72
- New Jersey 65
- Pennsylvania 64
- Ohio 62
- Michigan 45
- Arizona 40
- Washington 39
- Connecticut 36
- Illinois 29
- Oklahoma 29
- Tennessee 24
- Georgia 20
- New Hampshire 20
- Colorado 19
- Oregon 19
- Hawaii 18
- Utah 18
- Alabama 17
- South Carolina 17
- Virginia 17
- Wisconsin 17
- Louisiana 14
- North Carolina 14
- Rhode Island 14
- Indiana 13
- Iowa 12
- Idaho 12
- Arkansas 10
- Kentucky 10
- Maine 10
- New Mexico 10
- Delaware 8
- Nebraska 8
- Nevada 8
- Missouri 7
- Mississippi 5
- Vermont 5
- West Virginia 5
- Kansas 4
- Maryland 2
- District of Columbia 1
- North Dakota 1
- Puerto Rico 1
- South Dakota 1
Customer overlap
Who shops at Supercuts
Tracked chains Supercuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Newport NS Commissary
44
H
Holiday Park Elementary School
37
C
Cranberry
37
More trends