Trends · data through September 2026

Beauty Stores in the United States

Iceflower tracks 10,426 stores from 2,922 beauty store chains in the United States. Armstrong McCall grew fastest over the last year, ahead of Supreme Hair & Beauty and Hair Zone Beauty Supply.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,922
Tracked stores
10,426
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Armstrong McCall and Supreme Hair & Beauty sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Armstrong McCall logo Armstrong McCall ▲2 +19.2%
2 S Supreme Hair & Beauty ▲3 +17.8%
3 H Hair Zone Beauty Supply ▲15 +17.0%
4 B beauty supply outlet ▲5 +16.0%
5 B Beauty Master logo Beauty Master ▲2 +15.8%
6 M M&M Beauty Supply ▲13 +13.2%
7 B Beauty Spot ▲14 +13.0%
8 H Hair World ▲6 +11.4%
9 H Hollywood Beauty Supply ▲9 +10.6%
10 B Beauty Town ▲1 +9.7%
11 A Ali Beauty Supply ▲10 +8.4%
12 1 1 Beauty Supply ▲4 +8.4%
13 S Supreme Beauty Supply ▲8 +7.8%
14 B Beauty Trends ▲9 +6.8%
15 P Paul's Beauty Warehouse ▲5 +6.3%
  • Ulta Beauty
  • Sally Beauty
  • CosmoProf
  • SalonCentric
  • Beauty Master
  • Super Beauty
  • Beauty 4U
  • Other tracked chains

Store footprint

Store map

10,426 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Ulta Beauty (1,528)
  • Sally Beauty (2,569)
  • CosmoProf (1,046)
  • SalonCentric (654)
  • Beauty Master (12)
  • Super Beauty (15)
  • Beauty 4U (18)
  • Other tracked chains

Top tracked chains by store count

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