Trends · data through July 2026

Beauty Stores in the United States

Iceflower tracks 7,847 stores from 1,200 beauty stores chains in the United States. Hair Galleria grew fastest over the last year, ahead of Armstrong McCall and Beauty Outlet.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,200
Tracked stores
7,847
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hair Galleria and Armstrong McCall sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hair Galleria ▲7 +19.8%
2 A Armstrong McCall logo Armstrong McCall ▲1 +19.8%
3 B Beauty Outlet - +19.3%
4 B beauty supply outlet ▲3 +18.9%
5 H Hollywood Beauty Supply ▲2 +17.2%
6 H Hair World ▲2 +15.8%
7 D Diamond Beauty Supply ▲6 +15.3%
8 5 5 Star Beauty ▲3 +15.3%
9 H Hair World Beauty Supply - +15.2%
10 G Golden Beauty Supply ▲1 +13.2%
11 M Merle Norman Cosmetic Studio logo Merle Norman Cosmetic Studio ▲1 +12.9%
12 B Beauty Exchange Beauty Supply - +12.8%
13 P Perfumes 4U logo Perfumes 4U - +12.7%
14 Y Young's Beauty Supply - +11.9%
15 B Beauty Depot - +11.6%
  • Ulta Beauty
  • Bath & Body Works
  • SEPHORA
  • Sally Beauty
  • CosmoProf
  • SalonCentric
  • Super Beauty
  • Other tracked chains

Store footprint

Store map

7,847 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Ulta Beauty (1,385)
  • Bath & Body Works (1,602)
  • SEPHORA (566)
  • Sally Beauty (1,391)
  • CosmoProf (397)
  • SalonCentric (257)
  • Super Beauty (14)
  • Other tracked chains

Top tracked chains by store count

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