Growth
Ulta Beauty against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ulta Beauty's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+0.1% |
| 2 |
B
Bath & Body Works
|
-2.7% |
| 3 |
S
SEPHORA
|
-0.8% |
| 4 |
S
Sally Beauty
|
-4.6% |
| 5 |
C
CosmoProf
|
-2.9% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +3.7% |
| 8 |
B
Buff City Soap
|
-2.6% |
| 9 |
M
MAC Cosmetics
|
-6.6% |
| 10 | B Beauty Depot | +11.6% |
Share of tracked category spend, indexed
Store footprint
Store map
1,385 tracked Ulta Beauty locations across 50 US states.
Tracked stores by state
- California 163
- Texas 135
- Florida 101
- Illinois 57
- Pennsylvania 52
- Michigan 50
- North Carolina 50
- Ohio 49
- Georgia 45
- New Jersey 43
- New York 40
- Virginia 37
- Washington 37
- Arizona 34
- Tennessee 34
- Colorado 30
- South Carolina 28
- Alabama 27
- Indiana 27
- Maryland 27
- Massachusetts 22
- Missouri 21
- Oregon 21
- Wisconsin 21
- Connecticut 20
- Utah 19
- Louisiana 18
- Kentucky 15
- Nevada 15
- Oklahoma 15
- Kansas 12
- Minnesota 12
- Arkansas 11
- Iowa 11
- Mississippi 11
- Idaho 10
- New Mexico 9
- Montana 7
- New Hampshire 7
- West Virginia 7
- Nebraska 6
- Delaware 4
- Hawaii 4
- North Dakota 4
- Rhode Island 4
- Wyoming 4
- Alaska 3
- Maine 3
- South Dakota 2
- Vermont 1
Customer overlap
Who shops at Ulta Beauty
Tracked chains Ulta Beauty customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends