Growth
Ulta Beauty against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ulta Beauty's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+2.0% |
| 2 |
S
Sally Beauty
|
-1.8% |
| 3 |
C
CosmoProf
|
-5.5% |
| 4 |
S
SalonCentric
|
+3.1% |
| 5 |
B
Beauty Master
|
+15.8% |
| 6 | S Super Beauty | -3.9% |
| 7 |
B
Beauty 4U
|
-5.3% |
| 8 |
B
Bluemercury
|
-4.7% |
| 9 |
A
Armstrong McCall
|
+19.2% |
| 10 | B Beauty Depot | -3.9% |
Share of tracked category spend, indexed
Store footprint
Store map
1,528 tracked Ulta Beauty locations across 50 US states.
Tracked stores by state
- California 186
- Texas 146
- Florida 110
- New York 63
- Illinois 61
- North Carolina 52
- Michigan 51
- Ohio 50
- Pennsylvania 50
- New Jersey 48
- Georgia 47
- Arizona 40
- Washington 38
- Virginia 37
- Tennessee 36
- Colorado 30
- Alabama 29
- Indiana 27
- Massachusetts 27
- Maryland 27
- Missouri 27
- South Carolina 27
- Minnesota 23
- Oregon 23
- Wisconsin 23
- Oklahoma 22
- Connecticut 21
- Utah 21
- Louisiana 20
- Kentucky 17
- Iowa 15
- Kansas 15
- Nevada 15
- Mississippi 14
- Arkansas 11
- Idaho 10
- New Mexico 9
- New Hampshire 8
- West Virginia 7
- Montana 6
- Nebraska 6
- Rhode Island 5
- Wyoming 5
- Delaware 4
- Hawaii 4
- North Dakota 4
- South Dakota 4
- Alaska 3
- Maine 3
- Vermont 1
Customer overlap
Who shops at Ulta Beauty
Tracked chains Ulta Beauty customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends