Growth
Sally Beauty against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sally Beauty's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+2.0% |
| 2 |
S
Sally Beauty
|
-1.8% |
| 3 |
C
CosmoProf
|
-5.5% |
| 4 |
S
SalonCentric
|
+3.1% |
| 5 |
B
Beauty Master
|
+15.8% |
| 6 | S Super Beauty | -3.9% |
| 7 |
B
Beauty 4U
|
-5.3% |
| 8 |
B
Bluemercury
|
-4.7% |
| 9 |
A
Armstrong McCall
|
+19.2% |
| 10 | B Beauty Depot | -3.9% |
Share of tracked category spend, indexed
Store footprint
Store map
2,569 tracked Sally Beauty locations across 50 US states and 1 territory.
Tracked stores by state
- Texas 302
- California 271
- Florida 205
- Ohio 119
- North Carolina 100
- Georgia 90
- Arizona 89
- Pennsylvania 81
- Illinois 80
- Tennessee 73
- Michigan 71
- New York 68
- Virginia 62
- Colorado 56
- Indiana 52
- Washington 49
- Alabama 46
- Missouri 45
- Kentucky 44
- South Carolina 44
- Oklahoma 43
- Louisiana 39
- Massachusetts 39
- New Jersey 36
- Nevada 35
- Wisconsin 34
- Maryland 31
- Minnesota 31
- Utah 31
- New Mexico 29
- Oregon 29
- Iowa 26
- Connecticut 25
- Mississippi 25
- Arkansas 23
- Kansas 21
- Nebraska 19
- New Hampshire 16
- Idaho 15
- West Virginia 12
- Montana 9
- Puerto Rico 8
- Delaware 7
- Maine 7
- Hawaii 6
- Rhode Island 6
- Alaska 5
- Wyoming 5
- North Dakota 4
- South Dakota 4
- Vermont 2
Customer overlap
Who shops at Sally Beauty
Tracked chains Sally Beauty customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends