Growth
SEPHORA against its category
The biggest tracked US makeup & cosmetics by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks SEPHORA's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
SEPHORA
|
+0.3% |
| 2 |
M
MAC Cosmetics
|
-10.0% |
| 3 | T The Cosmetics Company Store | -10.8% |
| 4 |
M
Merle Norman Cosmetic Studio
|
+5.0% |
| 5 |
N
Nail Tek
|
-0.0% |
| 6 | L Lebanon-Monticello Merle Norman Cosmetics and Facial Spa | +16.1% |
| 7 |
C
Cos Bar
|
-5.4% |
| 8 |
M
Merle Norman
|
-41.0% |
| 9 |
A
Avon
|
- |
| 10 | M Merle Norman Cosmetics | -13.8% |
Share of tracked category spend, indexed
Store footprint
Store map
869 tracked SEPHORA locations across 47 US states and DC.
Tracked stores by state
- California 139
- Texas 93
- Florida 60
- New York 60
- New Jersey 33
- Colorado 32
- Pennsylvania 31
- Illinois 28
- Massachusetts 26
- Ohio 26
- Georgia 24
- Tennessee 22
- Virginia 22
- North Carolina 21
- Washington 21
- Maryland 20
- Michigan 20
- Arizona 19
- Nevada 14
- Connecticut 11
- Indiana 11
- Kentucky 10
- Missouri 10
- Minnesota 9
- Oregon 9
- South Carolina 9
- Utah 8
- Oklahoma 7
- Wisconsin 7
- District of Columbia 6
- Hawaii 6
- Kansas 6
- Alabama 5
- Delaware 5
- Arkansas 4
- Iowa 4
- Louisiana 4
- Nebraska 4
- New Hampshire 4
- New Mexico 4
- Idaho 3
- Maine 3
- Rhode Island 3
- South Dakota 2
- Alaska 1
- Mississippi 1
- Montana 1
- North Dakota 1
Customer overlap
Who shops at SEPHORA
Tracked chains SEPHORA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends