Growth
SEPHORA against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks SEPHORA's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+0.1% |
| 2 |
B
Bath & Body Works
|
-2.7% |
| 3 |
S
SEPHORA
|
-0.8% |
| 4 |
S
Sally Beauty
|
-4.6% |
| 5 |
C
CosmoProf
|
-2.9% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +3.7% |
| 8 |
B
Buff City Soap
|
-2.6% |
| 9 |
M
MAC Cosmetics
|
-6.6% |
| 10 | B Beauty Depot | +11.6% |
Share of tracked category spend, indexed
Store footprint
Store map
566 tracked SEPHORA locations across 43 US states and DC.
Tracked stores by state
- California 76
- Texas 57
- Florida 41
- New York 35
- New Jersey 28
- Ohio 26
- Pennsylvania 24
- Illinois 22
- Maryland 18
- Georgia 17
- North Carolina 17
- Virginia 16
- Arizona 14
- Michigan 14
- Colorado 13
- Washington 13
- Massachusetts 12
- Indiana 11
- Tennessee 10
- Kentucky 9
- Utah 9
- Missouri 7
- Connecticut 6
- Nevada 6
- Oregon 6
- Wisconsin 6
- South Carolina 5
- Alabama 4
- Arkansas 4
- District of Columbia 4
- Hawaii 4
- Kansas 4
- Minnesota 4
- Delaware 3
- Iowa 3
- Idaho 3
- Louisiana 3
- New Hampshire 3
- Maine 2
- Oklahoma 2
- Rhode Island 2
- Alaska 1
- Mississippi 1
- New Mexico 1
Customer overlap
Who shops at SEPHORA
Tracked chains SEPHORA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends