Trends · data through September 2026

Health & Beauty trends in San Francisco-Oakland-Fremont, CA

Iceflower tracks 4,149 stores from 3,203 health & beauty chains in San Francisco-Oakland-Fremont, CA. Bay Area Foot Care grew fastest over the last year, ahead of Palo Alto Medical Foundation and Massage Envy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,203
Tracked stores
4,149
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bay Area Foot Care and Palo Alto Medical Foundation sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Bay Area Foot Care ▲6 +18.5%
2 P Palo Alto Medical Foundation ▲8 +18.0%
3 M Massage Envy logo Massage Envy ▲4 +12.7%
4 F Fitness 19 logo Fitness 19 ▲4 +12.4%
5 G GNC logo GNC ▲2 +11.8%
6 C CorePower Yoga logo CorePower Yoga ▲4 +8.6%
7 S SalonCentric logo SalonCentric ▲1 +6.6%
8 C CosmoProf logo CosmoProf ▲2 +5.2%
9 L Lush logo Lush - +4.3%
10 S Sally Beauty logo Sally Beauty ▲3 +3.6%
11 G Great Clips logo Great Clips ▲2 +3.3%
12 B Banfield Pet Hospital logo Banfield Pet Hospital - +1.7%
13 R Radiant Waxing logo Radiant Waxing ▲1 +1.2%
14 S SEPHORA logo SEPHORA - +0.2%
15 G Golden State Dermatology ▲1 -0.2%

Store footprint

Store map

4,149 tracked store locations in San Francisco-Oakland-Fremont, CA, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.