Trends · data through July 2026

Massage Salons in the United States

Iceflower tracks 323 stores from 187 massage salons chains in the United States. Tao Spa grew fastest over the last year, ahead of The NOW Massage and Massage Heights.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
187
Tracked stores
323
Consumer panel
130M+

Growth ranking

Fastest-growing tracked massage salons chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tao Spa and The NOW Massage sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tao Spa - +2.4%
2 T The NOW Massage - -0.9%
3 M Massage Heights logo Massage Heights - -7.5%
4 C Cloud 9 - -12.3%
5 N Natural Relaxation Center ▲1 -14.6%
6 W Woodhouse Spa - -29.0%
7 W Wellness Massage ▼1 -29.7%
8 O O Chi Reflexology - -30.4%
9 O Ocean Massage - -31.0%
  • Woodhouse Spa
  • Elements Massage
  • Miramar Spa
  • The NOW Massage
  • Massage Heights
  • Corporate Care Massage
  • Applebond
  • Other tracked chains

Store footprint

Store map

323 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Woodhouse Spa (32)
  • Elements Massage (30)
  • Miramar Spa (1)
  • The NOW Massage (29)
  • Massage Heights (13)
  • Corporate Care Massage (1)
  • Applebond (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 W Woodhouse Spa 32
  • 2 E Elements Massage logo Elements Massage 30
  • 3 T The NOW Massage 29
  • 4 M Massage Heights logo Massage Heights 13
  • 5 C Cloud 9 10
  • 6 O Ocean Massage 3
  • 7 X XpresSpa 3
  • 8 T Tao Spa 3
  • 9 W Wellness Massage 3
  • 10 N Natural Relaxation Center 3
  • 11 O O Chi Reflexology 3
  • 12 O O Chi Massage Spa 2
  • 13 M Magical Foot Spa 2
  • 14 A Asian Massage 2
  • 15 O Oriental Massage 2
  • 16 M Massage Works 2
  • 17 F Four Season Spa 2
  • 18 R Relaxing Massage 2
  • 19 E Everyday Spa 2
  • 20 O Ocean Spa 2
  • 21 O Oriental Spa 2
  • 22 S Sakura Spa 2
  • 23 F Foot Finesse 2
  • 24 R Relax Place 2
  • 25 M Massage Envy Spa 2
  • 26 R Relax the Feet 2
  • 27 D Davis Family Chiropractic and Massage, PLLC 1
  • 28 C CORE Health Centers of Beaumont 1
  • 29 H Home Spa 1
  • 30 A At Vancouver Massage 1
  • 31 C Cici's Body Works 1
  • 32 R Relaxation Station 1
  • 33 M Miramar Spa 1
  • 34 M Mission Hills Spa 1
  • 35 T Tahiti Tan Salon & Spa 1
  • 36 L Live Well Therapeutic Massage 1
  • 37 H Healthy Foot Massage 1
  • 38 R Relaxing Bed Bar 1
  • 39 S Serenity Touch Massage 1
  • 40 L Littleton Massage 1
  • 41 W Washington Spa 1
  • 42 R Relaxing Station 1
  • 43 O Ogata Chiropractic 1
  • 44 M Massage Works North 1
  • 45 S Sol Wellness Center 1
  • 46 A Anew U Day Spa 1
  • 47 O Ojas Massage and Skin Care 1
  • 48 M Massage & Stretch 1
  • 49 J Jia Foot Spa 1
  • 50 P Paradise Massage 1

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