Trends · data through July 2026

Health & Beauty trends in Florida

Iceflower tracks 7,558 stores from 3,621 health & beauty chains in Florida. Brooks Rehabilitation grew fastest over the last year, ahead of Hand and Stone Massage and Facial Spa and Tampa General Hospital.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,621
Tracked stores
7,558
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Brooks Rehabilitation and Hand and Stone Massage and Facial Spa sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Brooks Rehabilitation logo Brooks Rehabilitation ▲13 +17.9%
2 H Hand and Stone Massage and Facial Spa logo Hand and Stone Massage and Facial Spa ▲1 +16.6%
3 T Tampa General Hospital ▲6 +15.5%
4 B Benefit Cosmetics BrowBar logo Benefit Cosmetics BrowBar ▲8 +13.7%
5 M MD Now Urgent Care ▲10 +12.8%
6 B Banfield Pet Hospital logo Banfield Pet Hospital ▲3 +12.6%
7 S Sunglass Hut logo Sunglass Hut ▲7 +11.8%
8 L Luxury Nail Spa ▲9 +10.7%
9 B Bliss Nails & Spa ▲14 +10.7%
10 B Bella Nails & Spa ▲9 +8.9%
11 B Beauty Depot ▲2 +8.7%
12 C Crunch Fitness logo Crunch Fitness - +8.1%
13 N Nemours Children's Health logo Nemours Children's Health ▲7 +8.1%
14 C Clarkson Eyecare logo Clarkson Eyecare ▲9 +7.9%
15 A AdventHealth logo AdventHealth - +7.8%

Store footprint

Store map

7,558 tracked store locations in Florida, colored by category.

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