Trends · data through July 2026

Spas in the United States

Iceflower tracks 1,485 stores from 851 spas chains in the United States. Tuscan Sun Spa & Salon grew fastest over the last year, ahead of Hand and Stone Massage and Facial Spa and Footy Rooty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
851
Tracked stores
1,485
Consumer panel
130M+

Growth ranking

Fastest-growing tracked spas chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tuscan Sun Spa & Salon and Hand and Stone Massage and Facial Spa sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tuscan Sun Spa & Salon ▲2 +14.9%
2 H Hand and Stone Massage and Facial Spa logo Hand and Stone Massage and Facial Spa - +11.5%
3 F Footy Rooty ▲1 +10.5%
4 P Paws and Effect ▲4 +3.1%
5 K King Spa & Sauna logo King Spa & Sauna ▲2 +2.9%
6 O OVME logo OVME ▼1 +0.5%
7 V VIO Med Spa logo VIO Med Spa ▼1 -0.1%
8 A Auto Spa ▲2 -1.7%
9 T The Woodhouse Day Spa - -2.2%
10 U Urban Nirvana - -2.6%
11 M MassageLuXe logo MassageLuXe ▲3 -2.6%
12 S Spa Castle - -3.9%
13 O Oasis Hot Tub Gardens ▲1 -4.8%
14 E Elevate Salon - -6.7%
15 M Massage Envy logo Massage Envy - -7.7%
  • Massage Envy
  • Bellagio
  • Hand & Stone Massage and Facial Spa
  • Cache Creek Spa
  • Imf Main Office
  • Hyatt Regency Orlando
  • Paradise Care
  • Other tracked chains

Store footprint

Store map

1,485 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Massage Envy (338)
  • Bellagio (1)
  • Hand & Stone Massage and Facial Spa (113)
  • Cache Creek Spa (1)
  • Imf Main Office (1)
  • Hyatt Regency Orlando (1)
  • Paradise Care (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 M Massage Envy logo Massage Envy 338
  • 2 H Hand & Stone Massage and Facial Spa logo Hand & Stone Massage and Facial Spa 113
  • 3 H Hand and Stone Massage and Facial Spa logo Hand and Stone Massage and Facial Spa 20
  • 4 P Prime IV Hydration & Wellness logo Prime IV Hydration & Wellness 13
  • 5 M MassageLuXe logo MassageLuXe 10
  • 6 A Auto Spa 9
  • 7 U Urban Nirvana 5
  • 8 S Spavia logo Spavia 5
  • 9 T The DRIPBaR logo The DRIPBaR 5
  • 10 O Oasis Face Bar 5
  • 11 J J Sterling's Wellness Spa 5
  • 12 P Perspire Sauna Studio logo Perspire Sauna Studio 5
  • 13 S Sundays Sun Spa Wellness 5
  • 14 O Oriental Chi 4
  • 15 V VIO Med Spa logo VIO Med Spa 4
  • 16 T Tricoci Salon & Spa logo Tricoci Salon & Spa 4
  • 17 E Elevate Salon 4
  • 18 T The Spa Lounge 4
  • 19 K King Spa & Sauna logo King Spa & Sauna 4
  • 20 F Footy Rooty 4
  • 21 L Lucky Spa 4
  • 22 S Spa Castle 3
  • 23 M Massage Crystal 3
  • 24 O Oasis Hot Tub Gardens 3
  • 25 P Paws and Effect 3
  • 26 O OVME logo OVME 3
  • 27 A Avalon Nail Spa 3
  • 28 T Tuscan Sun Spa & Salon 3
  • 29 T The Spa 3
  • 30 T The Woodhouse Day Spa 3
  • 31 B Beautiful U 2
  • 32 R Renaissance Day Spa and Alternative Wellness 2
  • 33 R Rain Nails & Spa 2
  • 34 G Grand Spa 2
  • 35 T T & L Nail Spa 2
  • 36 S Shapes Salon & Day Spa 2
  • 37 Z Zen Massage 2
  • 38 L Lotus Spa 2
  • 39 O Olympus Spa 2
  • 40 F Fire & Ice 2
  • 41 R Rejuv Medspa logo Rejuv Medspa 2
  • 42 F Four Seasons Spa 2
  • 43 B Boss Gal Beauty Bar 2
  • 44 A A. Beauty 2
  • 45 B Beauty Lab + Laser 2
  • 46 S Solace Day Spa 2
  • 47 U Upscale Nails Bar 2
  • 48 M Metro politan nail bar 2
  • 49 R Royal Spa 2
  • 50 F Fine Nails 2

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