Trends · data through July 2026

Massage Therapies in the United States

Iceflower tracks 132 stores from 111 massage therapies chains in the United States. Massage Green Spa grew fastest over the last year, ahead of Hand & Stone and Green Spa.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
111
Tracked stores
132
Consumer panel
130M+

Growth ranking

Fastest-growing tracked massage therapies chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Massage Green Spa and Hand & Stone sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Massage Green Spa - -1.5%
2 H Hand & Stone logo Hand & Stone - -13.4%
3 G Green Spa - -43.1%
4 S Sunrise Spa - -45.8%
  • Hand & Stone
  • Sunrise Spa
  • Unwind Wellness
  • Partners 4 Healing
  • Professional Massage
  • Massage Etoile
  • Massage Therapy Academy
  • Other tracked chains

Store footprint

Store map

132 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Hand & Stone (12)
  • Sunrise Spa (3)
  • Unwind Wellness (2)
  • Partners 4 Healing (1)
  • Professional Massage (1)
  • Massage Etoile (1)
  • Massage Therapy Academy (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 H Hand & Stone logo Hand & Stone 12
  • 2 S Sunshine Spa 4
  • 3 S Sunrise Spa 3
  • 4 G Green Spa 3
  • 5 M Massage Green Spa 3
  • 6 U Unwind Wellness 2
  • 7 T The Zzzen Den Massage 1
  • 8 A Amazing Chi 1
  • 9 Z Zenscape 1
  • 10 E Emerald Isle Massage 1
  • 11 D Definition Sports Massage 1
  • 12 T The Spa Hyu 1
  • 13 D Divinity 1
  • 14 C Chinese Wellness 1
  • 15 M Massage Lounge 1
  • 16 M Massage Carolina 1
  • 17 D Diamond Foot Spa 1
  • 18 F Fuji Spa 1
  • 19 M Millenia 1
  • 20 A Aches Away Massage Specialists 1
  • 21 B Beijing Foot Spa 1
  • 22 R Relax Station 1
  • 23 N New Happy Feet 1
  • 24 C Chi Reflexology 1
  • 25 M Massage By K 1
  • 26 L Lakewood Massotherapy 1
  • 27 W White Willow Massage Therapy 1
  • 28 T The Art Of Massage 1
  • 29 S Sunshine Foot Spa 1
  • 30 R Renew Day Spa II 1
  • 31 M Main Street Massage 1
  • 32 F Foot Wellness 1
  • 33 C Columbus Massage Center 1
  • 34 B Beauty Pam logo Beauty Pam 1
  • 35 G Good Medicine Massage 1
  • 36 R Rivers Spa 1
  • 37 M Montgomery Bodyworx LLC 1
  • 38 A Angel Spa 1
  • 39 A AJ Thai Foot Spa 1
  • 40 P Prospect Garden Spa 1
  • 41 R Rainbow Spa 1
  • 42 E Everyday Massage 1
  • 43 M Mundelein Massage 1
  • 44 E Everyday Wellness 1
  • 45 N Naturalé 1
  • 46 C Covington Spa 1
  • 47 I Island Holistics 1
  • 48 I Interstate Spa 1
  • 49 T The Perfect Touch 1
  • 50 C Centre Ave Massage & Spa 1

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