Trends · data through September 2026

Massage Therapy in the United States

Iceflower tracks 2,212 stores from 1,841 massage therapy chains in the United States. Q Massage grew fastest over the last year, ahead of Serenity Massage and AA Massage.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,841
Tracked stores
2,212
Consumer panel
130M+

Growth ranking

Fastest-growing tracked massage therapy chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Q Massage and Serenity Massage sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Q Q Massage ▲5 +17.9%
2 S Serenity Massage - +8.6%
3 A AA Massage ▲2 +3.9%
4 H Hand & Stone logo Hand & Stone - +1.1%
5 R Relax Station ▲2 +0.8%
6 H Harmony Massage - -1.4%
7 A A Massage ▲2 -1.5%
8 Y Yun's Massage ▲3 -2.3%
9 K King Massage ▲2 -4.2%
10 C Comfort Spa ▲2 -5.1%
11 E Evergreen Massage ▲2 -5.5%
12 P Pure Massage ▲2 -7.8%
13 R Relax Magic - -8.0%
14 M Massage Heights logo Massage Heights - -9.0%
15 H Happy Foot Massage - -11.7%
  • Massage Heights
  • Hand & Stone
  • Unwind Wellness
  • Massage Etoile
  • Discover Touch
  • Relax Station
  • Oriental Chi
  • Other tracked chains

Store footprint

Store map

2,212 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Massage Heights (57)
  • Hand & Stone (55)
  • Unwind Wellness (2)
  • Massage Etoile (1)
  • Discover Touch (1)
  • Relax Station (17)
  • Oriental Chi (13)
  • Other tracked chains

Top tracked chains by store count

  • 1 M Massage Heights logo Massage Heights 57
  • 2 H Hand & Stone logo Hand & Stone 55
  • 3 R Relax Station 17
  • 4 M Massage Green Spa 15
  • 5 O Oriental Chi 13
  • 6 Z Zen Massage 11
  • 7 H Healing Hands Massage 9
  • 8 S Serenity Massage 9
  • 9 P Pure Massage 8
  • 10 S Sun Massage 7
  • 11 H Harmony Massage 7
  • 12 R Royal Massage 6
  • 13 R Relax Magic 6
  • 14 T Therapeutic Massage 6
  • 15 T The Healing Place 5
  • 16 Z Zen Day Spa 5
  • 17 H Happy Foot Massage 5
  • 18 Q Q Massage 4
  • 19 B Body Balance 4
  • 20 A Asian Massage Spa 4
  • 21 B Blue Sky Massage 4
  • 22 T The Perfect Touch 3
  • 23 O Oasis Health Center 3
  • 24 J Jade Massage 3
  • 25 A A Massage 3
  • 26 A A Plus Massage 3
  • 27 I Integrative Massage 3
  • 28 T The Massage Studio 3
  • 29 G Golden Massage 3
  • 30 Y Yun's Massage 3
  • 31 K King Massage 3
  • 32 E Evergreen Massage 3
  • 33 B Bodyworks Massage 3
  • 34 C Comfort Spa 3
  • 35 H Healing Tree 3
  • 36 M Meridian Massage 3
  • 37 A AA Massage 3
  • 38 U Unwind Wellness 2
  • 39 G Golden Fingers 2
  • 40 C Charleston Thai Massage 2
  • 41 C Chinese Wellness 2
  • 42 M Massage Hut 2
  • 43 T The Art Of Massage 2
  • 44 H Healing Massage Spa 2
  • 45 B Beijing Foot Spa 2
  • 46 C Chi Reflexology 2
  • 47 S Sunshine Foot Spa 2
  • 48 L Lee Massage 2
  • 49 G Great Lakes Health and Wellness 2
  • 50 E Exhale Spa 2

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