Trends · data through September 2026

Health & Beauty trends in New Mexico

Iceflower tracks 2,092 stores from 1,680 health & beauty chains in New Mexico. Women's Specialists of New Mexico grew fastest over the last year, ahead of Stanton Optical and Ulta Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,680
Tracked stores
2,092
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Women's Specialists of New Mexico and Stanton Optical sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Women's Specialists of New Mexico ▲3 +15.3%
2 S Stanton Optical ▲1 +11.9%
3 U Ulta Beauty logo Ulta Beauty - +9.8%
4 M Massage Envy logo Massage Envy - +7.1%
5 G Great Clips logo Great Clips - +5.3%
6 M Magic Nails ▲3 +1.7%
7 A Anytime Fitness logo Anytime Fitness ▲2 +1.5%
8 W Waxing the City logo Waxing the City ▲1 +1.3%
9 B Banfield Pet Hospital logo Banfield Pet Hospital ▲1 +0.6%
10 S Supercuts logo Supercuts ▲1 +0.4%
11 T The Vitamin Shoppe logo The Vitamin Shoppe ▲2 -0.4%
12 S Sally Beauty logo Sally Beauty - -1.0%
13 E Elegant Nails ▲2 -1.2%
14 C CVS Pharmacy logo CVS Pharmacy - -2.2%
15 E Eyemart Express logo Eyemart Express ▼1 -4.7%

Store footprint

Store map

2,092 tracked store locations in New Mexico, colored by category.

Top tracked chains by store count

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